Look at yourself relative to the others
At WUA! we believe in structural benchmark checks, not only relative to your direct competitors, but also relative to the best in your sector or outside it. By constantly benchmarking yourself and your results, you are making digital steps towards excellent experiences and excellent customer journeys at both sales and service levels. At WUA! we call this “Think Outside Out”. It isn’t about what your customer thinks of you or your competition, it’s about what this customer thinks of you compared to that competition.
Most online marketers only look at the conversion they achieve themselves, which they will then optimize. But almost everyone knows that your potential customers are also checking the website of your competitor. An average conversion of 3% means that 97% is ignored, and that is where you can find the real potential to grow!
Why is that 97% not buying from you, but from your competitor instead? Answer this question, and you will turn this group into customers too. However, this question can only be answered if you change your perspective: Think Outside Out!