Aiming to 10x WUA in the USA!

I am excited to share big news with you as from this day, August 14th, 2017 I am working as the Business Manager USA at Amsterdam-based digital customer experience benchmarking company WUA. My role is to play pivotal part in bringing this company to the United States. The market size of the USA provides WUA the opportunity to deliver huge value to its clients, and I am incredibly enthusiastic in making that a reality.

This isn’t WUA!’s first foray in the USA, with A-level clients such as Google, Microsoft, and more in the works. In my new job at WUA, I will work together with CEO Klaas Kroezen in putting pedal to the metal to drive new client relationships and of course sales in the US, where I’ve lived most of my life. So, what valuable services does WUA! Deliver?

The Flagship Product: The Digital Sales Scan

The Web Performance Scan is the primary tool WUA offers to help clients drive conversion and boost sales on their websites. In an example client case Klaas usually shows in talks, at seminars and in client conversations, WUA helped boosting sales for a Dutch insurance company by more than 80%. Wow. Apply this to the multi-trillion-dollar American market, each percentage point we help clients boost is going to make a giant difference in revenue.

Example: This is how the Digital Sales Scan works

For example, let’s say a telecom company wants to know how customers choose to buy a new two-year phone contract. In each industry wide Digital Sales scan, a survey-group of more than 400 real people act as online customers with the task to decide which product they will buy, and from which company. They’ll start with a research case: “Go online and look for a telecom contract.” An extensive online questionnaire guides each customer through their web search and orientation process, through product comparisons, and it maps out their final decisions.

During the online orientation process, each customer tells WUA why they selected supplier or brand A, B, C or D, which supplier or brand comes first, second and third and, most important: WHY? WUA then analyses all the quantitative and qualitative data to create a web performance score ranking for the best companies within the two-year phone contract vertical. Our example telecom company will know how they stand against their competition. Take a look at this blogpost, to see an example from the German telecom market.

Then, in our tailor made reports, the digital research professionals at WUA will provide the company with high-quality input to change their website to beat out the competition, increase conversion and boost sales, all based on data directly based on customer feedback Of course: this is the process of how WUA can help you in a nutshell. If you’re interested you can read about the whole research process and the models we usehere.

The Winner Takes All

Each WUA Digital Sales Scan is essentially a market study, and each scan is utilized by WUA to benchmark across the internet. What can you learn from the best? By comparing across industries  based on the Digital Sales Score, WUA knows which companies and websites truly deliver best practices. One of the the WUA thought leading motto’s is concluded from 8 years of benchmarking research: “The Winner Takes All”. The companies that top each of the WUA Web Rankings in a product or industry vertical will take the biggest share of the market.

Together with WUA, I want to help American companies improve their web ranking position by creating an improved customer experience. This is a product and a company that I believe in, and I know that the company will do great in the United States. I am incredibly grateful for this opportunity, and to grow professionally with this company. See you soon in America!

Shameless plug

Have I sold you on the company already? Or you want to know more about how WUA! can help you beat the competition? That’s great. 🙂 Get in contact with me to continue the conversation. Call me at +31 (0)6 19 72 6144 or email me at [email protected]. I look forward to hearing how WUA can do great things for you!