We benchmark online customer journeys and advise on conversion rate optimization


Excel in the digital arena

At WUA we want to help businesses organize the very best digital experience across all digital touchpoints and all customer journeys within these touchpoints. We believe that this can only be achieved by benchmarking and optimizing at customer journey level. Together with our customers we spend every day working on the most comprehensive, high-quality digital experience benchmark in the world to support our customers with their digital roadmap. Every study that we conduct makes our benchmark more valuable, and our customers benefit from that on a daily basis.

Free eBook: The Digital Excellence Challenge

The Digital Excellence Challenge. Last year, we held 23 in-depth interviews with the winners of our benchmark studies. What do they have in common? What is their secret? What are the most important challenges they face? What is their magic formula to excel in digital? What can you learn from them?

Download the ebook “The Digital Excellence Challenge” now

This is how you create the best digital experience for your customers

Change your perspective. Discover what your potential customers experience on your website and look at what they experience on your competitors’ websites. Only then you can ensure that your website meets the needs of your potential customers. With the Digital Sales Scan, you will get insight into the entire online customer journey; which websites are being visited, why do visitors give up or continue, how do your potential customers experience the websites they have visited, and what website do they eventually use to make their purchase. Benefit immediately from the WUA Digital Experience Benchmark with more than 100,000 unique ratings of over 10,000 websites. Choose the Digital Sales Scan and discover:

  • How your website performs compared to your competitors’ sites and apps
  • Which concrete improvements can be made to increase your conversion immediately
  • What you can learn from the best practices from other markets (WUA Global Benchmark)
  • Learn more about the Digital Sales Scan

A Global Benchmark

At WUA we offer a truly global perspective on your customers digital experience with benchmarking in 15 key countries including; United Kingdom, United States, The Netherlands, Belgium, France, Spain, Portugal, Italy, Sweden, Germany, Switzerland, Austria, Poland, Turkey, Australia, Brazil, India, South Africa, Czech Republic and Russia. New countries are being added all the time. Are you a multinational company and want an in-depth analysis into the online market, WUA has got you covered.

Global Digital Experience Benchmark

Our Global Benchmark in Numbers

Websites and Apps
Unique Reviews

Our Products

These companies benefit from the WUA Digital Sales and Service Scans: