The leading Digital Customer Experience Platform

Our CX Benchmark Platform enables you to improve your website and stay ahead of the competition, all based on validated customer experience research.

The leading Digital Customer Experience Platform

Our CX Benchmark Platform enables you to improve your website and stay ahead of the competition, all based on validated customer experience research.

Improve on customer feedback

  • The WUA Platform for sales customer journeys delivers a detailed perspective on how consumers engage and experience your website versus your competition.

  • We help you to structurally listen to your customers when optimizing online sales customer journeys.

  • We empower you to sell more online; we do this based on validated digital customer experience research and deliver CX insights in hands-on interactive dashboards.

Our Solution

Latest Benchmark Results

Latest results in your industry

Improve Conversion & Boost Online Sales

  • Find out how you perform against your competition
  • Learn where to optimize your sales journeys to increase conversion

  • All based on validated customer experience research
How it works

International Digital Customer Experience Benchmark

  • Our unique Digital Customer Experience Benchmark consists of 27.000+ websites and apps from 9 industries in 20 countries.

  • The Benchmark offers a global perspective on digital sales and service customer journeys for you to learn from.

Home

Trusted by 400+ clients worldwide

Average Customer Satisfaction of 8,7

WUA has grown thanks to an extreme focus on quality and customer satisfaction. We believe that as a business you must deliver value that really makes customers happy in the long run.

We want to initiate, innovate and build a partnership with our customers, always with business results in mind. The most important thing we hear from our customers is that they immediately get started with our research results and recommendations.

Client Cases

“This research is a breeding ground for more successful a/b tests and hypotheses”

Maarten van der Gugten, Online Sales Manager T-Mobile Home
Peter van Dartel - Suzuki

“Looking at our website and business model with a fresh look helped us improve”

Peter van Dartel, Conversion and Retail Innovation Manager at Nimag B.V. (Suzuki)
Didy Bos - Greenchoice

The WUA research is used at many levels in our marketing team. We use the research results to give a new direction to the look & feel of our campaigns. The research recommendations are also used for new a / b test ideas, in our online always-on campaigns and in our website optimizations. “

Didy Bos, Senior Online Marketeer at Greenchoice

International recognition we are proud of:

Are you a Digital CX leader or are you lagging behind your competitors?

Without a benchmarked perspective on what the competition is doing, you’re optimizing your online CX blindfolded.

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