WUA has grown because of an extreme focus on quality and customer satisfaction. We believe that as a company you have to deliver value that really makes customers happy in the long term. We like to initiate, innovate and build a partnership with our customers, always with business results in mind. The most important thing we hear from our customers is that they immediately start working with our research results and recommendations. With the WUA benchmark, they have a powerful tool to structurally improve digitally.