About WUA

Worldwide Market Leader in Digital Customer Experience Benchmarking

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The best digital experience benchmark in the world

WUA was founded in 2008 by the brothers Henk and Klaas Kroezen in Amsterdam. They have been working on their passion for digital since 1999. With WUA they aim to build the best digital experience benchmark in the world. This by structurally providing clients with useful insights to win in the digital arena.

  • With our Digital Sales Benchmark, we help you set priorities so you can increase your sales. Both inside and outside your industry, in your own country and internationally.
  • The Digital Service Benchmark measures your companies’ digital service quality on your most important service journeys, taking NPS, CES and channel preference into account on smartphone, app and desktop.
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