Client Case Studies2018-10-09T16:00:54+00:00


WUA helps a great many companies with the improvement of the customer experience and to increase digital conversion. Our reports give direct insight into the improvement points for online sales and service journeys and positioning them against the competition.

Below you will find several case studies wherein the challenges companies are up against and how WUA’s report help tackle these challenges and increase conversion.

Case T-Mobile Thuis WUA


Continuous optimization is a daily task for T-Mobile’s team in the Netherlands. Yet the distance to KPN and Ziggo remained great in the past: they had to compete against the high brand awareness, and there was a need for a fresh look and a different perspective on the customer journey.

With the Digital Sales Scan Deep-Dive (2017) and the Digital Sales Scan Telecom Package Tracker (quarterly measurement throughout 2018) WUA helps T-Mobile Home to close the gap with the competition.

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Recruitment website of Achmea


The Achmea recruitment website had been undergoing a drastic improvement for some time. Halfway through 2017, the decision was taken to completely rebuild the website. In December 2017 Achmea decided to work with WUA and to purchase the Recruitment Best Practice Report 2017-2018.

The construction of the new recruitment website was started in January. On the basis of the best practices in the report, Achmea was able to learn from the approach taken by, among others, Deloitte, the Dutch government, ING, PWC, and Coolblue.

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In the first quarter of 2018, the marketing and digital team at Greenchoice focused on improving the digital touchpoint for the energy business proposition. They improved the look&feel, sharpened the proposition and improved in content creation and readability. With great first improvements before the research (such as a 37% increase in traffic), Greenchoice wanted to take it to the next level and focus on the digital experience.

What do potential customers think about this new digital environment, in relation to the competition? That is where WUA came in, and the results are very interesting.

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average customer rating

“WUA sessions help you to refocus, you are able to take a critical look at your own site and those of the competition.”

Marieke van Stempvoort

“WUA offers enlightening insight into performance compared to the competition, where the right relevant details are discussed.”

Linda Palmen - Vodafone Nederland
Linda Palmen

“Very comprehensive research, well summarized and presented in an understandable way that highlights the most important lessons.”

Eva Rekers - Samsung
Eva Rekers

“Relevant topics in which the customer’s concerns are made clear and offer insight.”

Paul van Arendonk - KPN
Paul van Arendonk
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