Client Case Studies

WUA empowers a great many companies with the improvement of the customer experience and to increase digital conversion. Below you find some case studies:

Case: How Green Choice increased their conversion by 20 percent

In the first quarter of 2018, the marketing and digital team at Greenchoice focused on improving the digital touchpoint for the energy business proposition. They improved the look&feel, sharpened the proposition and improved in content creation and readability. With great first improvements before the research (such as a 37% increase in traffic), Greenchoice wanted to take it to the next level and focus on the digital experience....

Achmea and the road to the best recruitment website

In December 2017 Achmea decided to work with WUA and to purchase the Recruitment Best Practice Report 2017-2018. The construction of the new recruitment website was started in January. Based on the best practices in the report, Achmea was able to learn from the approaches of, among others, Deloitte, the Dutch government, ING, PWC, bol.com, and Coolblue....

How Suzuki had an increase of 265% private lease contracts after website improvements

With the Digital Sales Scan Suzuki improved their Private Lease website. The most important implementation was the addition of the private lease checkout and order now button, resulting in twice as many leads send to private lease dealers and a 265% growth in private lease contracts via the website....

How T-Mobile Home Doubled their Conversion with More Successful A/B Tests

Continuous optimization is a daily task for T-Mobile’s team in the Netherlands. Yet the distance to KPN and Ziggo remained great in the past: they had to compete against the high brand awareness, and there was a need for a fresh look and a different perspective on the customer journey. With the Digital Sales Scan Telecom Package, WUA helps T-Mobile Home to close the gap with the competition....

How multiple studies helped Liander increase traffic and customer satisfaction

As a net operator Liander has more than 3 million customers that mostly turn to digital service channels when something goes wrong. In that moment, during a power outage, it’s vital the right information is presented quickly, and customers shouldn’t be bothered with questionnaires about service experiences. That means the service experience needs to be researched in a task-oriented study...

A selection of our clients