Continuous optimization is a daily task for T-Mobile’s team in the Netherlands. Yet the distance to KPN and Ziggo remained great in the past: they had to compete against the high brand awareness, and there was a need for a fresh look and a different perspective on the customer journey.
With the Digital Sales Scan Deep-Dive (2017) and the Digital Sales Scan Telecom Package Tracker (quarterly measurement throughout 2018) WUA helps T-Mobile Home to close the gap with the competition.
The Achmea recruitment website had been undergoing a drastic improvement for some time. Halfway through 2017, the decision was taken to completely rebuild the website. In December 2017 Achmea decided to work with WUA and to purchase the Recruitment Best Practice Report 2017-2018.
The construction of the new recruitment website was started in January. On the basis of the best practices in the report, Achmea was able to learn from the approach taken by, among others, Deloitte, the Dutch government, ING, PWC, Bol.com and Coolblue.
In the first quarter of 2018, the marketing and digital team at Greenchoice focused on improving the digital touchpoint for the energy business proposition. They improved the look&feel, sharpened the proposition and improved in content creation and readability. With great first improvements before the research (such as a 37% increase in traffic), Greenchoice wanted to take it to the next level and focus on the digital experience.
What do potential customers think about this new digital environment, in relation to the competition? That is where WUA came in, and the results are very interesting.