Client Case Studies2020-01-22T13:07:02+01:00

Client Case Studies

WUA empowers a great many companies with the improvement of the customer experience and to increase digital conversion. Below you find some case studies:

How T-Mobile Home Netherlands doubled their conversion with more successful A/B tests

2020-01-22T13:12:42+01:00

Continuous optimization is a daily task for T-Mobile’s team in the Netherlands. Yet the distance to KPN and Ziggo remained great in the past: they had to compete against the high brand awareness, and there was a need for a fresh look and a different perspective on the customer journey. With the Digital Sales Scan Telecom Package, WUA helps T-Mobile Home to close the gap with the competition.

Case: How Green Choice increased their conversion by 20 percent

2019-10-14T14:44:07+02:00

In the first quarter of 2018, the marketing and digital team at Greenchoice focused on improving the digital touchpoint for the energy business proposition. They improved the look&feel, sharpened the proposition and improved in content creation and readability. With great first improvements before the research (such as a 37% increase in traffic), Greenchoice wanted to take it to the next level and focus on the digital experience.

How multiple studies helped Liander increase traffic and customer satisfaction

2019-11-19T12:40:27+01:00

As a net operator Liander has more than 3 million customers that mostly turn to digital service channels when something goes wrong. In that moment, during a power outage, it’s vital the right information is presented quickly, and customers shouldn’t be bothered with questionnaires about service experiences. That means the service experience needs to be researched in a task-oriented study

Achmea and the road to the best recruitment website

2020-01-22T13:03:21+01:00

In December 2017 Achmea decided to work with WUA and to purchase the Recruitment Best Practice Report 2017-2018. The construction of the new recruitment website was started in January. Based on the best practices in the report, Achmea was able to learn from the approaches of, among others, Deloitte, the Dutch government, ING, PWC, bol.com, and Coolblue.

Average Customer Satisfaction of 8,7

WUA has grown thanks to an extreme focus on quality and customer satisfaction. We believe that as a business you must deliver value that really makes customers happy in the long run. We want to initiate, innovate and build a partnership with our customers, always with business results in mind. The most important thing we hear from our customers is that they immediately get started with our research results and recommendations.

Client Cases

“This research is a breeding ground for more successful a/b tests and hypotheses”

Maarten van der Gugten, Online Sales Manager T-Mobile Home
Peter van Dartel - Suzuki

“Looking at our website and business model with a fresh look helped us improve”

Peter van Dartel, Conversion and Retail Innovation Manager at Nimag B.V. (Suzuki)
Didy Bos - Greenchoice

The WUA research is used at many levels in our marketing team. We use the research results to give a new direction to the look & feel of our campaigns. The research recommendations are also used for new a / b test ideas, in our online always-on campaigns and in our website optimizations. “

Didy Bos, Senior Online Marketeer at Greenchoice