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This Masterclass is part of a series of ‘Summer Sessions’ held in May, June, and July. All Summer Sessions will end in a networking opportunity with drinks on our boat. The masterclass, drinks and boat ride are free of charge. We do ask you kindly for a donation to the Foundation KiKa (Dutch charity that fights childhood cancers).

The Automotive Market has been growing rapidly in recent years. A few years ago, lease cars were used by business drivers only, nowadays private lease is getting more and more popular.

During this Masterclass we focus on the link between Automotive and Retail, what can these industries learn from each other in the ever changing digital landscape?

On top of that: one of our Usability Experts will give a LIVE Usability demonstration with facial coding! Gain insights into the user-friendliness of your website or app.

Stay tuned: the final program and a special guest from will be announced later on!


Date: Thursday, July 18th, 2019
Time: 150 min

Walk-in: 14.30
Starts: 15.00
Ends: 17.15  – … boat trip & drinks

Location: WUA HQ, Amsterdam

This masterclass is for:

  • Brand Managers & Research Managers
  • Online Marketeers & Heads of Digital
  • Product Owners Online
  • Anyone who is interested in CX & CRO…


Peter van Dartel - Suzuki

Peter van Dartel

Conversion & Retail Innovation Manager – Suzuki

Wim Franssen

Channel Manager Online – Suzuki

Stefan van der Spek

Head of Industry Automotive – WUA

Klaas Kroezen - CEO & Founder

Klaas Kroezen

CEO & Founder – WUA

Talitha La Macchia

Digital Usability Researcher – WUA

Martijn Folkersma

Digital UX Researcher – WUA