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This Masterclass is part of a series of ‘Summer Sessions’ held in May, June, and July. All Summer Sessions will end in a networking opportunity with drinks on our boat. The masterclass, drinks and boat ride are free of charge. We do ask you kindly for a donation to the Foundation KiKa (Dutch charity that fights childhood cancers).

Gain insights from our most recent B2B studies in various industries during our Digital Excellence Masterclass B2B.

Stay ahead in the race against the competition by implementing best practices across the global benchmark.

Special guest: Maarten Stramrood (Chief Digital Officer – Brenntag Group).

Stay tuned: the final program will be announced later on!


14.30 – 15.00 – Walk-in

15.00 – 15.15 – Welcome & Introduction (Klaas Kroezen, CEO – WUA)
15.15 – 16.00 – Results & Insights from the B2B studies

16.00 – 16.15 – Break

16.15 – 16.45 – Interactive Case
16.45 – 17.15 – Maarten Stramrood

17.15 – …       – Boat trip & drinks! (when needed we can drop you off at Amsterdam Central Station)


Maarten Stramrood

Maarten Stramrood

Chief Digital Officer – Brenntag Group

Klaas Kroezen - CEO & Founder

Klaas Kroezen

CEO & Founder – WUA!

This masterclass is for:

  • CEO’s & CMO’s
  • Brand Managers & Research Managers
  • Head of Digital
  • Product Owners Online