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> This Digital Excellence Masterclass is part of the WUA Summer Sessions and includes a boat trip. < 

How do you optimize your Recruitment website, and realize an excellent job application experience based on data, best practices, and qualitative feedback from your target audience? And is there to learn from the approach of other leading recruitment websites, including bol.com, PwC, NS and ING?

Find out in our Digital Excellence Masterclass Recruitment, where our CX Researchers will tell you more about the wants and needs of potential candidates orienting themselves on a job. We will also share the latest results & learnings from our Recruitment Study in April 2019 (for the first time on smartphone!).

And next to that we have a Client Case for you! Marianne Consten from ING will share something about their digital recruitment strategy, job site, EVP and more…

Stay tuned: the final program and probably another guest from the Recruitment Industry will be announced later on!


14.30 – 15.00 – Walk-in

15.00 – 15.15 – Welcome & Introduction (Roos Rieu, Head of Industry Recruitment – WUA)
15.15 – 15.30 – Award Ceremony: Top 3 Recruitment Websites
15.30 – 16.00 – Results & Learnings: Recruitment Study April 2019 (Martijn Folkersma, CX Researcher – WUA)

16.00 – 16.15 – Break

16.15 – 16.45 – Interactive Case: who has the best Recruitment Website?
16.45 – 17.15 – Client Case ING: the path to the new Recruitment Website (Marianne Consten, Advisor Recruitment/Communication – ING)

17.15 – …       – Boat trip & drinks! (when needed we can drop you off at Amsterdam Central Station)


Marianne Consten - ING

Marianne Consten

Employer Branding – ING

Roos Rieu

Head of Industry Recruitment – WUA!

Martijn Folkersma

Digital Researcher – WUA!

This masterclass is for:

  • Employer Brand Managers & Research Managers
  • HR/Recruitment Managers & Talent Acquisition Managers
  • Recruitment Marketeers & Heads of Digital
  • Product Owners Online