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This Masterclass is part of a series of ‘Summer Sessions’ held in May, June, and July. All Summer Sessions will end in a networking opportunity with drinks on our boat. The masterclass, drinks and boat ride are free of charge. We do ask you kindly for a donation to the Foundation KiKa (Dutch charity that fights childhood cancers).

How do you optimize your Recruitment website, and realize an excellent job application experience based on data, best practices, and qualitative feedback from your target audience? And what is there to learn from the approach of other leading recruitment websites, including Coolblue, Achmea, Deloitte and ING?

Find out in our Digital Excellence Masterclass Recruitment, where our CX Researcher will tell you more about the wants and needs of potential candidates orienting themselves on a job. We will also share the latest results & learnings from our Recruitment Study in April 2019 (for the first time researched on smartphone as well!).

In addition to these interesting tips & tricks, Marianne Consten (ING Netherlands) will share something about ING’s digital recruitment strategy, job site, global EVP and more…

On top of that: one of our Usability Experts will give a LIVE Usability demonstration with facial coding! Gain insights into the user-friendliness of your website or app.


14.30 – 15.00 – Walk-in

15.00 – 15.15 – Welcome & Introduction (Roos Rieu, Head of Industry Recruitment – WUA)
15.15 – 15.45 – Results & Learnings: Recruitment Study April 2019 (Martijn Folkersma, CX Researcher – WUA)

15.45 – 16.00 – Break

16.00 – 16.30 – Client Case ING: the path to the new Recruitment Website (Marianne Consten, Advisor Recruitment/Communication – ING)
16.30 – 17.00 – LIVE Usability demo (Talitha la Macchia, Usability Expert – WUA)

17.15 – …       – Boat trip & drinks! (when needed we can drop you off at Amsterdam Central Station)

This masterclass is for:

  • Employer Brand Managers & Research Managers
  • HR/Recruitment Managers & Talent Acquisition Managers
  • Recruitment Marketeers & Heads of Digital
  • Product Owners Online


Marianne Consten - ING

Marianne Consten

Employer Branding – ING

Roos Rieu

Head of Industry Recruitment – WUA!

Martijn Folkersma

Digital Researcher – WUA!

Talitha La Macchia

Digital Usability Researcher – WUA!