The Digital Excellence Challenge

How can you win on customer experience?

Free eBook: The Digital Excellence Challenge 2017-10-02T23:48:36+00:00
  • The Digital Excellence Challenge - Download

The Digital Excellence Challenge

Last year, we held 23 in-depth interviews with the digital leads and winners of our benchmark studies. What do these winners have in common? What is their secret and magic formula for digital dominance? What are the most important challenges they face? How do they excel in the digital arena and what does their roadmap for digital success look like? And most important: What can YOU learn from them?

Download The Digital Excellence Challenge as a free e-book now.

“The Digital Excellence Challenge is a must-read for everyone in the digital industry, it shows that there is a clear business case for a sharp focus on your customer. This book provides insight into how companies from different industries are working to enhance their online presence. Good to see that the winners are thinking mobile-first.”

Jorden Lentze, Conversion Industry Manager – Google

“A super fun and inspiring book! Great because it is so wonderfully practical: to the point, that’s how it’s written. You don’t see that very often. That’s what makes it even more valuable, I think.”

Hans Stommels, Insights & Customer Experience Manager - Achmea

“We’re in the middle of the digital transformation of our society and economy. If organisations want to remain successful, they will need to go through that digital transformation themselves, too. With the Digital Excellence Program, WUA offers a good benchmark for that transformation, and in this book they let digital leaders unravel their key succesfactors. A true source of inspiration for all digital transformers!”

Marco Derksen, Founder - Marketingfacts.nl

“The basis of a successful a/b test is having the right hypothesis. Benchmark research is an important inspiration to formulate the hypothesis properly and accurately, and to accelerate as an organisation. This book teaches you how to do this. A must-read for everyone who wants to win on the web!”

Martijn Geerlings, Head of Sales - Optimizely

The following digital leaders were interviewed for The Digital Excellence Challenge:

  • Erna van der Neut – Communication Manager  (Liander)
  • Suzanne Donselaar – Online Marketer (Liander)
  • Arjan van der Meer – Marketing Director (Kwik-Fit)
  • Paul Wassenaar – Manager (JustLease)
  • Daniel Bäumer – Head of Digital (Vodafone Germany)
  • Ben Vooren – Manager Online Sales (Telfort)
  • Maarten Goedvolk – Scrum Manager (KPN/Telfort)
  • Jeroen Oosterbaan – Online Marketing Manager (Simyo)
  • Peter Sonke – Director Online Sales (KPN)
  • Marcel van der Laan – Senior Online Sales Specialist E-Commerce (ABN AMRO)
  • Stephan Schroeders – Head of E-Commerce Loans & Mortgages (ABN AMRO)
  • Linda Daamen – Online Sales Specialist (ABN AMRO)
  • Jan-Willem Mannen – Customer Journey Expert (ING) 
  • Angela Havenaar – Customer Journey Expert Private Banking (ING)
  • Andre Kragtwijk – Head of Marketing and Communication (ASN Bank)
  • Robert Hollander –  Business Manager Direct Distribution (Monuta)
  • Jeroen van Eekelen – Senior Manager Online Customer Contact (Zilveren Kruis)
  • Hans de Bruin – Manager Online Marketing (Independer)
  • Nancy Schuurmans – Manager Online Marketing (DELA) 
  • Rob van Beers – Teamleader Online (DAS)
  • Ivonne van den Heuvel – Commercial Director (ANWB Insurance)
  • Nils Vergeer – Online Strategist (CZ)
  • Edouard Rekko – Commercial Director (Fietsenwinkel.nl)
  • Martin de Boer –  Marketing Director (Corendon)
  • Paul van Breugel – Vice-President Global Marketing (Travix International)

Yes, I would like to download The Digital Excellence Challenge for free in e-book format now.

  • Over 84 pages filled with strategies, approaches, tactics, and inspiration to excel in digital
  • How can you win, and claim the number 1 position in the area of consumer experience
  • 8 chapters full of insights and tactics to get you started immediately
  • Inspiring interviews with 25 digital winners in 23 interviews

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Digital experts about The Digital Excellence Challenge:

“The Digital Excellence Challenge is a must-read for everyone in the digital industry, it shows that there is a clear business case for a sharp focus on your customer. This book provides insight into how companies from different industries are working to enhance their online presence. Good to see that the winners are thinking mobile-first.”

Jorden Lentze, Conversion Industry Manager – Google

“A super fun and inspiring book! Great because it is so wonderfully practical: to the point, that’s how it’s written. You don’t see that very often. That’s what makes it even more valuable, I think.”

Hans Stommels, Insights & Customer Experience Manager - Achmea

“The basis of a successful a/b test is having the right hypothesis. Benchmark research is an important inspiration to formulate the hypothesis properly and accurately, and to accelerate as an organisation. This book teaches you how to do this. A must-read for everyone who wants to win on the web!”

Martijn Geerlings, Head of Sales - Optimizely

“We’re in the middle of the digital transformation of our society and economy. If organisations want to be and remain successful, they will need to go through that digital transformation themselves, too. With the Digital Excellence Program, WUA offer a good benchmark for that transformation, and in this book they let digital leaders have their say. A source of inspiration for all digital transformers!”

Marco Derksen, Founder - Marketingfacts.nl

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