In 2018 Usability research at WUA was expanded with neurotooling. On top of measuring attention through eye-tracking technology, we are able to measure the respondent’s motivation through EEG (neuro)technology and feelings through Facial Coding. This is what we call Next Level Usability research!
Are you interested in Usability research, or would you like to learn more about the additional value of neurotooling? Or want to know more about what Usability research through WUA could mean for you? In this whitepaper we will tell you all about it! Got questions already? Contact Talitha La Macchia!