Automotive Industry

Win Drivers Online Before They Hit the Showroom

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Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the automotive industry.

Research Calendar

Your Expert for this Industry

Mitchel Wubben
Head of Industry Automotive
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Mitchel Wubben
Head of Industry Automotive
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the automotive industry

Car models and styles change almost as quickly as customer expectations of online experiences. WUA gives you the actionable insights to you need to adapt your digital experiences for your drivers to be. Stay ahead in the race against the competition by implementing best practices across the global automotive industry.

customers

How WUA can help you lead the automotive digital experience

  • Learn why customers choose to buy, lease, or rent a car from you. And why they don’t. Better yet, we make sure you’ll get them behind the wheel next time.
  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.
  • Turn your new drivers into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.
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Benchmarked Journeys in the Automotive Industry

The digital marketing landscape is ever-changing, that is why every 6 months a new benchmark study is conducted in the automotive industry. For each study between 200 and 400 respondents are asked to either look for a new car, an automobile to lease, renting a vehicle or shop for new tires. In these online orientation studies, consumers are free to choose through which company they would purchase their car or tires and where they would rent or lease one.

  • Car Buying
    How do customers experience your website and those of your competitors when searching for a new or used car?

  • Car Lease
    How do customers experience your website and those of your competitors when searching for a lease car?

  • Car Rental
    How do customers experience your website and those of your competitors when searching for a rental car?

  • Car Tires
    How do customers experience your website and those of your competitors when searching for a new tires?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the automotive industry. Is your journey not on the list? Get in touch and let’s make it happen!

Your Expert for this Industry

Mitchel Wubben
Head of Industry Automotive
+31 (0)20 531 97 10

Schedule a call