Energy Industry

Take a global perspective on your digital customer experience against your competition in the Energy Industry with our Digital Experience Benchmark and accelerate digital growth.

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Latest Benchmark Results

Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the energy industry.

Research Calendar

Your Expert for this Journey

Matthijs van den Broek
Head of Industry Energy
+31 (0)20 531 97 10

Schedule a call

Optimize Digital CX in the Energy Industry

Customer expectations of online experiences change rapidly and the big shift energy companies are making from just delivering a commodity product towards becoming a “home consultant”, is also a big challenge for digital marketing departments. WUA gives you the actionable insights to you need to adapt your digital experiences for your clients and potential clients. Stay ahead in the race against the competition by implementing best practices across the global energy industry.

customers

How WUA can help you lead the energy digital experience

  • Learn why customers choose to take out an energy contract from you. And why they don’t. Better yet, we make sure you’ll get them on your network next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new clients into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Energy Industry

The digital marketing landscape is ever-changing, that is why every 6 months a new benchmark study is conducted in the energy industry. For each study between 200 and 400 respondents are asked to look for a new energy contract, or to complete service tasks on the website of their distribution network operator. In the online orientation studies, consumers are free to choose through which company they would take out their energy contract.

  • Energy Contract Consumer
    How do customers experience your website and those of your competitors when searching for an energy contract?

  • Energy Contract Business

    How do SME and contractors (self-employed) experience your website and those of your competitors when searching for an energy contract for their business?

  • Solar Panels
    How do customers experience your website and those of your competitors when searching for solar panels?

  • Distribution Network (Service)
    How do customers experience your website and those of your competitors when trying to complete a service task?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the energy industry. Is your journey not on the list? Get in touch and let’s make it happen!

Your Expert for this Journey

Matthijs van den Broek
Head of Industry Energy
+31 (0)20 531 97 10

Schedule a call
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