Energy Industry

Optimize Customer Experience & increase Conversion in the Energy Industry

Optimize Digital CX in the Energy Industry

Customer expectations of online experiences change rapidly and the big shift energy companies are making from just delivering a commodity product towards becoming a “home consultant”, is also a big challenge for digital marketing departments. WUA gives you the actionable insights to you need to adapt your digital experiences for your clients and potential clients. Stay ahead in the race against the competition by implementing best practices across the global energy industry.


How WUA can help you lead the energy digital experience

  • Learn why customers choose to take out an energy contract from you. And why they don’t. Better yet, we make sure you’ll get them on your network next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new clients into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Energy Industry

The digital marketing landscape is ever-changing, that is why every 6 months a new benchmark study is conducted in the energy industry. For each study between 200 and 400 respondents are asked to look for a new energy contract, or to complete service tasks on the website of their distribution network operator. In the online orientation studies, consumers are free to choose through which company they would take out their energy contract.

  • Energy Contract
    How do customers experience your website and those of your competitors when searching for an energy contract?

  • Solar Panels
    How do customers experience your website and those of your competitors when searching for solar panels?

  • Distribution Network (Service)
    How do customers experience your website and those of your competitors when trying to complete a service task?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the energy industry. Is your journey not on the list? Get in touch and let’s make it happen!

Results & Insights

View the latest results and insights from our most recent studies in the energy industry.

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Energize all teams

What could a Digital CX study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA Digital Sales Scan.

WUA doesn’t just study your website, we also look at the websites of your competitors and the best websites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 200 – 400 respondents selected by renowned panel providers.
  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.

A Selection of Our Clients

A Selection of our clients

Let’s Talk!

We are ready to help you become and stay the best in the digital arena.