Finance Industry

Take a global perspective on your digital customer experience against your competition in the Finance Industry with our Digital Experience Benchmark and accelerate digital growth.

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Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the finance industry.

Research Calendar

Your Expert for this Industry

Mitchel Wubben
Head of Industry Finance
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Mitchel Wubben
Head of Industry Finance
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the finance industry

Competition in the finance industry is ever-increasing and with that, customer expectations of online experiences change fast. WUA gives you the actionable insights to you need to adapt your digital experiences for your clients to be. Stay ahead in the race against the competition by implementing best practices across the global finance industry.

customers

How WUA can help you lead the finance digital experience

  • Learn why customers choose to take out a mortgage, credit card or personal loan from you. And why they don’t. Better yet, we make sure you’ll get them as a customer next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.
  • Turn your new clients into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Finance Industry

The digital marketing landscape is ever-changing, that is why every journey in the finance industry is benchmarked at least every 6 months. For each study between 200 and 400 respondents are asked to either look for a mortgage, payment or savings account, personal loan or choose where they take out a credit card. In these online orientation studies, consumers are free to choose through which company they would open the account or get the product.

  • Credit Card
    How do customers experience your website and those of your competitors when searching for a credit card?

  • Investment
    How do customers experience your website and those of your competitors when searching for a way to invest their money?

  • Loan
    How do customers experience your website and those of your competitors when looking where to take out a loan?

  • Mortgage
    How do customers experience your website and those of your competitors when searching for a mortgage?

  • Current Account
    How do customers experience your website and those of your competitors when looking for a place to open a current account?

  • Savings Account
    How do customers experience your website and those of your competitors when looking for a place to open a savings account?

Results & Insights

View the latest results and insights from our most recent studies in the finance industry.