Insurance Industry

Take a global perspective on your digital customer experience against your competition in the Insurance Industry with our Digital Experience Benchmark and accelerate digital growth.

Request a demo

Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the automotive industry.

Research Calendar

Your Expert for this Industry

Mitchel Wubben
Head of Industry Insurance
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Mitchel Wubben
Head of Industry Insurance
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the insurance industry

Competition in the insurance industry is ever-increasing and with that, customer expectations of online experiences change fast. WUA gives you the actionable insights to you need to adapt your digital experiences for your clients to be. Stay ahead in the race against the competition by implementing best practices across the global insurance industry.

customers

How WUA can help you lead the insurance digital experience

  • Learn why customers choose to take out health insurance, car insurance or home insurance from you. And why they don’t. Better yet, we make sure you’ll get them as a customer next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new clients into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Insurance Industry

For each study between 200 and 1200 respondents are asked to either look for health insurance, car insurance, home insurance or choose where they take out travel insurance. In these online orientation studies, consumers are free to choose through which company they would take out the insurance they need.