Global Digital Experience Benchmark

Health Insurance

Discover what you can learn from the best-in-class websites in the Dutch Health Insurance industry, boost online sales and accelerate digital growth with the Digital Experience Dashboard.

Latest Study Results – November 2019 (NL)

How We Do It

The Research Setup

We ask 1.200 consumers (650 on desktop & 550 on smartphone) to go online, search, and choose a health insurance, based on a realistic task. Who do they find? What do they experience when it comes to Brand, Product Offer, and Look & Feel? Who do they choose? And of course: why? Or why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire and software.

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Full Digital Experience dashboard available now

This Dashboard is a sneak peek of all the data we’ve gathered in these customer experience studies on taking out a health insurance. The complete Digital Experience Dashboard, based on 4.800 website evaluations, is now available for you to benefit from within 1 business day.

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Your Expert for this Journey

Klaas Kroezen
Founder & CEO
+31 (0)20 531 97 10

Message Klaas Directly

What a Digital CX Benchmark study means for your online sales

Are you wondering how you can improve your websites’s conversion rate based on client feedback? Do you want to boost online sales? Take a global perspective on your digital customer experience against the competition with our international Digital Experience Benchmark and accelerate digital growth.

Digital CX Dashboard - Sales

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relevant to your customer journeys.

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The Dashboard

‘Google Analytics for Customer Experience’​

  • Digital Interactive Dashboard
    An online digital dashboard with all quantitative and qualitative data through time.​

  • How does your website rank vs the competition?
    All scores and answers about you and your competition.

  • Market insights for the complete customer journey
    Benchmarking of the digital sales touchpoints against competitors.​

  • Key strengths and weaknesses​
    What are the main priorities based on predictive modelling?

  • Analytics on development through time
    How is the market developing? Are you moving faster then the competition?​

  • Insights on Findability​
    Get understanding how your competitors are doing in terms of direct, paid and organic traffic.

  • Get a grip on the full journey from a customers perspective
    Know where to prioritize. The full dashboard is available within 2 working days​

The Deepdive

Learn from Best Practices of 28.000+ websites

  • A full-expert analysis by senior customer journey experts
    Get a fresh look at your funnel with world-class recommendations

  • Key best practices
    From your direct competition, best in industry, best in class and the best website worldwide
  • Detailed Funnel analysis of the complete customer journey
    With screenshots that show how and where to improve