Travel Insurance

Discover what you can learn from the best-in-class websites in insurance and how to optimize your travel insurance sales journey(s), all based on validated customer experience research.

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The Research

Consumers go online and search for a Travel Insurance Policy.

We ask 400 consumers to go online on smartphone and desktop and search for a Travel Insurance policy. Which websites do they find? What do they experience? From whom do they decide to buy? And, of course: why? And….why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire based on our Digital Sales Model.

Roos Rieu
Customer Success Manager

Recent Results

In the interactive dashboard below we show a glimpse of our data. Navigate through the dashboard to find data on: Conversion, Preference, CX-Scores and much more.

This dashboard is not fully optimised for small screens. Please rotate your device to landscape mode or visit this page on a desktop computer or a tablet.

You can download a free Insights Update PDF with the latest results below.

Full Digital Experience dashboard available now

This Dashboard is just a sneak peek of all the data we’ve gathered in these customer experience studies on taking out a travel insurance policy. The complete dataset, based on more than 3.000 website evaluations, is now available for you to benefit within 2 days.

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Download free Insights Update for your country

These Insights Updates provide you with high level findings of our latest studies. Get a clear understanding of Performance Indicators and gain insight into Customer Experience metrics.

Customer Experience Benchmarking

Benchmarking the Travel Insurance market

We ask hundreds of real consumers to go online, and search for a Travel Insurance. Who do they find? What do they experience when it comes to Brand, Product Offer, and Look & Feel? Who do they choose? And of course: why? And... why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire and software.

What a Digital CX Benchmark study means for your online sales

Are you wondering how you can improve your websites’ conversion rate based on client feedback? Do you want to boost online sales? Take a global perspective on your digital customer experience against the competition with our international Digital Experience Benchmark and beat the best in digital.

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relevant to your customer journeys.

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The Dashboard

Hands-on dashboard to activate your teams

  • Digital Interactive Dashboard
    An online digital dashboard with all quantitative and qualitative data through time.​

  • How does your website rank vs the competition?
    All scores and answers about you and your competition.

  • Key strengths and weaknesses​
    What are the main priorities based on predictive modelling?

  • Insights on Findability​
    Get understanding how your competitors are doing in terms of direct, paid and organic traffic.

  • Get a grip on the full journey from a customers perspective
    Know where to prioritize. The full dashboard is available within 2 working days​