Retail Industry

Customer experience in the retail industry

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Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the retail industry.

Research Calendar

Your Expert for this Industry

Mitchel Wubben
Head of Industry Retail
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Mitchel Wubben
Head of Industry Retail
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the retail industry

Customer expectations of online experiences change quickly. WUA gives you the actionable insights that you need to adapt your digital experiences for your customers to be. Stay ahead in the race against the competition by implementing best practices across the global retail industry.

customers

How WUA can help you lead the retail digital experience

  • Learn why customers choose to buy their groceries, smart speaker or washing machine from you. And why they don’t. Better yet, we make sure you’ll get them to complete checkout next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new buyers into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Retail Industry

For each study between 200 and 400 respondents are asked to either look for a new bike, glasses, a new smartwatch or shop for groceries. In these online orientation studies, consumers are free to choose through which company they would purchase their smart speaker and where they would lease their washing machine.

  • Bike
    How do customers experience your website and those of your competitors when searching for a new bike?

  • Glasses
    How do customers experience your website and those of your competitors when searching for a lease car?

  • Online Groceries
    How do customers experience your website and those of your competitors when looking to buy groceries online?

  • Photo Album
    How do customers experience your website and those of your competitors when looking to create a photo album?

  • Smart Speaker
    How do customers experience your website and those of your competitors when searching for a smart speaker?

  • Sport Watch
    How do customers experience your website and those of your competitors when searching for a sport watch?

  • Streaming Service
    How do customers experience your website and those of your competitors when searching for a streaming service?

  • Washing Machine
    How do customers experience your website and those of your competitors when searching for a washing machine?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the retail industry. Is your journey not on the list? Get in touch and let’s make it happen!

Your Expert for this Industry

Mitchel Wubben
Head of Industry Retail
+31 (0)20 531 97 10

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