Telecom2019-03-20T15:39:17+01:00

Telecom Industry

Customer experience in the telecom industry

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Digital customer experience in the telecom industry

Customer expectations of online experiences change quickly. WUA gives you the actionable insights that you need to adapt your digital experiences for your customers to be. Stay ahead in the race against the competition by implementing best practices across the global telecom industry.

customers

How WUA can help you lead the telecom digital experience

  • Learn why customers choose to buy their smartphones with plans, sim only plans or quad play packages from you. And why they don’t. Better yet, we make sure you’ll get them as a customer next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new buyers into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Telecom Industry

The digital marketing landscape is ever-changing, that is why every journey in the telecom industry is benchmarked at least every 6 months. For each study between 200 and 400 respondents are asked to either look for a telecom package, sim only subscription, a new mobile phone or choose where they take out a mobile subscription. In these online orientation studies, consumers are free to choose through which company they would buy a mobile phone or take out a subscription.

  • Mobile with Plan
    How do customers experience your website and those of your competitors when searching for a mobile phone with plan?

  • Mobile Phone
    How do customers experience your website and those of your competitors when searching for a new mobile phone?

  • Prepaid
    How do customers experience your website and those of your competitors when looking where to get a prepaid sim card?

  • Sim Only
    How do customers experience your website and those of your competitors when searching for a sim only subscription?

  • Telecom Package
    How do customers experience your website and those of your competitors when looking for a telecom package?

Results & Insights

View the latest results and insights from our most recent studies in the telecom industry.

Energize all teams

What could a Digital CX study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA Digital Sales Scan.

WUA doesn’t just study your website, we also look at the websites of your competitors and the best websites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 200 – 400 respondents selected by renowned panel providers.
  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.
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A selection of our clients in the telecom industry

WUA clients in the Telecom Industry

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We are ready to help you become and stay the best in the digital arena.

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