Customer Experience Benchmarking
Benchmarking the Mobile Phone and Plan market
We ask hundreds of real consumers to go online, and search for a Mobile Phone and Plan. Who do they find? What do they experience when it comes to Brand, Product Offer, and Look & Feel? Who do they choose? And of course: why? And... why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire and software.