Travel Industry

Customer experience in the travel industry

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Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the travel industry.

Research Calendar

Your Expert for this Industry

Mitchel Wubben
Head of Industry Travel
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Mitchel Wubben
Head of Industry Travel
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the travel industry

Customer expectations of online experiences change quickly. WUA gives you the actionable insights that you need to adapt your digital experiences for your customers to be. Stay ahead in the race against the competition by implementing best practices across the global travel industry.

customers

How WUA can help you lead the travel digital experience

  • Learn why customers choose to book their airplane tickets , family holiday or hotel stay with you. And why they don’t. Better yet, we make sure you’ll get them to book with you next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new buyers into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Travel Industry

The digital marketing landscape is ever-changing, that is why every journey in the travel industry is benchmarked at least every 6 months. For each study between 200 and 400 respondents are asked to either look for an airline ticket, camping trip or choose where they book a hotel. In these online orientation studies, consumers are free to choose through which company they would book their hotel or family holiday.

  • City Trip New York
    How do customers experience your website and those of your competitors when searching for an airline ticket?

  • Airline Ticket
    How do customers experience your website and those of your competitors when searching for an airline ticket?

  • Day Trip
    How do customers experience your website and those of your competitors when searching for a place to go on a day trip?

  • Family Holiday
    How do customers experience your website and those of your competitors when looking to book a family holiday?

  • Hotel
    How do customers experience your website and those of your competitors when searching for a hotel?

  • Overnight Stay
    How do customers experience your website and those of your competitors when looking for a place to stay the night?

  • Winter Sports
    How do customers experience your website and those of your competitors when looking for a place to book a winter sports trip?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the automotive travel. Is your journey not on the list? Get in touch and let’s make it happen!

Your Expert for this Industry

Mitchel Wubben
Head of Industry Travel
+31 (0)20 531 97 10