Travel Industry2019-09-04T11:20:56+02:00

Travel Industry

Customer experience in the travel industry

Why WUA?

Achieve higher customer satisfaction ánd increase UX and conversion rates by focusing on the consumer perspective.

Why WUA?

Research Calendar

Every year we study more than 50 customer journeys. See all planned studies in the travel industry.

Research Calendar

Your Expert for this Industry

Boris Kugel

Boris Kugel
Head of Industry Travel
+31 (0)20 531 97 10

Schedule a call

Your Expert for this Industry

Boris Kugel

Boris Kugel
Head of Industry Travel
+31 (0)20 531 97 10

Schedule a call

Digital customer experience in the travel industry

Customer expectations of online experiences change quickly. WUA gives you the actionable insights that you need to adapt your digital experiences for your customers to be. Stay ahead in the race against the competition by implementing best practices across the global travel industry.

customers

How WUA can help you lead the travel digital experience

  • Learn why customers choose to book their airplane tickets , family holiday or hotel stay with you. And why they don’t. Better yet, we make sure you’ll get them to book with you next time.

  • Align your teams around the customer. We make sure your internal teams are aligned and focused to provide world class digital experiences.

  • Turn your new buyers into loyal customers for life. Through benchmarking self-service web and app portals, we ensure customers can find the answers they’re looking for.

Benchmarked Journeys in the Travel Industry

The digital marketing landscape is ever-changing, that is why every journey in the travel industry is benchmarked at least every 6 months. For each study between 200 and 400 respondents are asked to either look for an airline ticket, camping trip or choose where they book a hotel. In these online orientation studies, consumers are free to choose through which company they would book their hotel or family holiday.

  • Airline Ticket
    How do customers experience your website and those of your competitors when searching for an airline ticket?

  • Day Trip
    How do customers experience your website and those of your competitors when searching for a place to go on a day trip?

  • Family Holiday
    How do customers experience your website and those of your competitors when looking to book a family holiday?

  • Hotel
    How do customers experience your website and those of your competitors when searching for a hotel?

  • Overnight Stay
    How do customers experience your website and those of your competitors when looking for a place to stay the night?

  • Winter Sports
    How do customers experience your website and those of your competitors when looking for a place to book a winter sports trip?

Research Calendar

Our unique Digital Experience Benchmark includes over 27,000+ websites & apps and offers a global perspective on digital sales and service customer journeys. Every year we study more than 50 customer journeys. Below is an overview of all planned studies in the automotive travel. Is your journey not on the list? Get in touch and let’s make it happen!

Results & Insights

View the latest results and insights from our most recent studies in the travel industry.

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Energize all teams

What could a Digital CX study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA Digital Sales Scan.

WUA doesn’t just study your website, we also look at the websites of your competitors and the best websites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 200 – 400 respondents selected by renowned panel providers.
  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.

A Selection of Our Clients

A Selection of our clients

Let’s Talk!

We are ready to help you become and stay the best in the digital arena.