Digital Sales Benchmark

Take a global perspective on your digital customer experience against the competition with our international Digital Sales Benchmark. WUA is specialized in helping companies become and stay the #1 in digital customer experience. Let’s focus together on YOUR digital growth.

Accelerate Digital Growth

Improve Conversion and Boost Online Sales

  • Digital Sales Benchmark: Your Digital Performance KPI based on customer feedback
    Structurally measure and improve your online customer experience and optimize conversion based on customer feedback of hundreds of potential customers.
  • The right improvements for maximum impact
    The Digital Sales Benchmark helps you set priorities on where to improve your digital customer journeys for maximum impact.
  • Conversion optimization
    Which knobs do you need to twist in order to deliver the best customer experience, and increase your conversion as a result?

  • Available in tailored reporting & interactive dashboards
    We deliver the Digital Sales Benchmark in customized tailored reporting combined with energetic action workshops directed by our team of senior researchers. Also we unlock the Benchmark via handson interactive dashboarding.

What a Digital CX Benchmark study means for your online sales

Are you wondering how you can improve your websites’s conversion rate based on client feedback? Do you want to boost online sales? Take a global perspective on your digital customer experience against the competition with our international Digital Experience Benchmark and accelerate digital growth.

Digital CX Dashboard - Sales

Request a demo to discover the dashboard
relevant to your customer journeys.

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The Dashboard

‘Google Analytics for Customer Experience’​

  • Digital Interactive Dashboard
    An online digital dashboard with all quantitative and qualitative data through time.​

  • How does your website rank vs the competition?
    All scores and answers about you and your competition.

  • Market insights for the complete customer journey
    Benchmarking of the digital sales touchpoints against competitors.​

  • Key strengths and weaknesses​
    What are the main priorities based on predictive modelling?

  • Analytics on development through time
    How is the market developing? Are you moving faster then the competition?​

  • Insights on Findability​
    Get understanding how your competitors are doing in terms of direct, paid and organic traffic.

  • Get a grip on the full journey from a customers perspective
    Know where to prioritize. The full dashboard is available within 2 working days​

The Deepdive

Learn from Best Practices of 28.000+ websites

  • A full-expert analysis by senior customer journey experts
    Get a fresh look at your funnel with world-class recommendations

  • Key best practices
    From your direct competition, best in industry, best in class and the best website worldwide
  • Detailed Funnel analysis of the complete customer journey
    With screenshots that show how and where to improve
  • Actionable recommendations
    Concrete (data driven) and actionable recommendations to improve the Customer Experience
  • Management summary
    Including overall conclusions and concrete recommendations.​
  • Presentation and workshop for the entire digital team
    The Full Deepdive is a tailored report and is available on request within 2 – 4 weeks​

Average Customer Satisfaction of 8,7

WUA has grown thanks to an extreme focus on quality and customer satisfaction. We believe that as a business you must deliver value that really makes customers happy in the long run. We want to initiate, innovate and build a partnership with our customers, always with business results in mind. The most important thing we hear from our customers is that they immediately get started with our research results and recommendations.

Client Cases

“This research is a breeding ground for more successful a/b tests and hypotheses”

Maarten van der Gugten, Online Sales Manager T-Mobile Home
Peter van Dartel - Suzuki

“Looking at our website and business model with a fresh look helped us improve”

Peter van Dartel, Conversion and Retail Innovation Manager at Nimag B.V. (Suzuki)
Didy Bos - Greenchoice

The WUA research is used at many levels in our marketing team. We use the research results to give a new direction to the look & feel of our campaigns. The research recommendations are also used for new a / b test ideas, in our online always-on campaigns and in our website optimizations. “

Didy Bos, Senior Online Marketeer at Greenchoice

How We Do It

The Digital Sales Model

The goal of each online sales journey is ultimately to sell as many products and/or services as possible. Findability can be partly optimized, partly purchased and partly claimed with your brand through the years. You can optimize your conversion by improving your website (Look & Feel), product (Product Offer), and/or company awareness, trust and reputation (Brand).

The WUA Digital Sales Model forms the basis of every customer experience survey WUA carries out. From Findability to Preference: we map out the full customer journey with our extensive benchmarked survey questionnaire.

How We Do It

The Research Setup

We ask at least 200 consumers per device to go online, search, and choose for a product or service, based on a realistic task. Who do they find? What do they experience when it comes to Brand, Product Offer, and Look & Feel?

Who do they choose? And of course: why? Or why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire and software.

The Digital Sales Model

Look&Feel – Offer – Brand

The WUA Digital Sales Model consists of three themes in both the First Impression and the Further Look phase of the customer journey. Per phase, all three themes consist of a set of open-ended and closed questions on information, products offered, contact options and brand image.

Start benchmarking your sales journey today!

We are ready to help you become and stay the best in the digital arena.

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