Digital Sales Benchmark

  • Find out how you perform against your competition

  • Learn where to optimize your digital sales journeys to increase conversion

  • All based on validated customer experience research

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How it works

Improve Conversion & Boost Online Sales

  • Your Digital Performance KPI based on customer feedback
    Structurally optimize online conversion based on the customer feedback of hundreds of potential customers.

  • The right improvements for maximum impact
    Prioritize backlogs: know where to improve your digital customer journeys for maximum impact.

  • Available in tailored reports & interactive dashboards
    We deliver in customized tailored reports combined with energetic action workshops and we unlock the Benchmark via handson interactive Dashboarding.


How We Do It

The Research Setup

  • We ask at least 200 consumers per device to go online, search, and choose for a product or service, based on a realistic task. Who do they find? What do they experience when it comes to Brand, Product Offer, and Look & Feel?

  • And… Who do they choose? Why? Or why not? This information and more is captured, quantitatively and qualitatively with our in-house questionnaire and software.

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Digital Sales Scan Research Model

From Findability to Preference

The Digital Sales Model

  • The WUA Digital Sales Model consists of three themes in both the First Impression and the Further Look phase of the customer journey.

  • Per phase, all three themes consist of a set of open-ended and closed questions on information, products offered, contact options and brand image.

What a Digital CX Benchmark study means for your online sales

Are you wondering how you can improve your websites’ conversion rate based on client feedback? Do you want to boost online sales? Take a global perspective on your digital customer experience against the competition with our international Digital Experience Benchmark and beat the best in digital.

Get started for free and discover the dashboards
relevant to your customer journeys.

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The Dashboard

Hands-on dashboard to activate your teams

  • Digital Interactive Dashboard
    An online digital dashboard with all quantitative and qualitative data through time.​

  • How does your website rank vs the competition?
    All scores and answers about you and your competition.

  • Key strengths and weaknesses​
    What are the main priorities based on predictive modelling?

  • Insights on Findability​
    Get understanding how your competitors are doing in terms of direct, paid and organic traffic.

  • Get a grip on the full journey from a customers perspective
    Know where to prioritize. The full dashboard is available within 2 working days​

The Deepdive

Learn from Best Practices of 28.000+ websites

  • A full-expert analysis by senior customer journey experts
    Get a fresh look at your funnel with world-class recommendations

  • Detailed Funnel analysis of the complete customer journey
    With screenshots that show how and where to improve
  • Key best practices
    From your direct competition, best in industry, best in class and the best website worldwide
  • Actionable recommendations
    Concrete (data driven) and actionable recommendations to improve the Customer Experience
  • Management summary
    Including overall conclusions and concrete recommendations.​

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Trusted by 400+ clients worldwide