In WUA’s 10-year existence, change and growth have been constant factors in everything we do – whilst also keeping some things exactly the same. WUA’s mission is crystal clear: every day we are building the largest and best digital experience benchmark in the world – together with our customers and partners.
To continue to build this benchmark and to continue to grow as a company,as well as to stay on top of fast-changing consumer behavior, we have
made some major improvements in the last year. For example: we renewed our questionnaires, we improved and updated our model, we critically reviewed
the software that we use, and the data of the quality has significantly improved.
With this white paper we want to show you how we have implemented improvements, how the scores work, and how the WUA benchmark could benefit you.
Let’s aim for digital excellence in online sales!