After its victory in the Loan Study in Spain, ING has now won the study in Romania as well. The Loan study, conducted among 600 Romanian respondents, saw the bank with the orange lion rank highest with a Digital Sales Score of 37. BancaTransilvania.ro and Raiffeisen.ro follow with scores of 34 and 27 points, respectively.>> Get free high level results in the Market Insights Update Loan Romania August 2019
The look, offer, and brand of ING also received the best scores: on desktop, ING.ro receives the highest Customer Experience Score at 74 points; on smartphone, its CX Score is 73.
BancaTransilvania.ro not far from ING.ro in Preference and Findability
In the search for a loan, ING.ro is found by 55% of respondents – just a little more than BancaTransilvania.ro, which is found by 53% of consumers. Raiffeisen.ro (third place in Digital Sales) has a Findability of 67%, but convinces fewer people of its offer. In total, 17% of respondents say they’re interested in obtaining a loan from Raiffeisen.ro, while 23% are interested in a loan from BancaTransilvania.ro, and ING gets the Preference of 26% of consumers.
ING scores highest on CX
On all Customer Experience themes, ING scores highest. Respondents appreciate the website’s modern appearance, with attractive visuals and a good use of colors. The ING.ro has a bright and modern appearance something that speaks to consumers. This leads to an average Customer Experience Score of 70 on desktop and 72 on smartphone. BancoSantander.es follows on desktop with 67 points. BBVA.es is second best on smartphone with a Digital CX Score of 70 points.