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In Australia the WUA Car Insurance study was conducted for the first time in August 2019. A total of 400 Australian consumers (with the exclusion of the Northern Territories) searched for a car insurance via their desktop and smartphone. BudgetDirect.com.au takes first place in the ranking with a Digital Sales Score of 23.

>> Get free high level results in the Market Insights Update Car Insurance Australia August 2019

NRMA.com offers the best digital customer experience.

BudgetDirect.com.au best in Digital Sales Score

Found by 50% of orienting consumers and a Preference of 15%, BudgetDirect.com has the highest marketshare. Although the website gets the highest Preference, it is RAC.com.au that has the highest Conversion. With a Findability of just 7%, the website manages to be the #1 of 4% of these websitevisitors, resulting in a 55% Conversion.

NRMA.com.au best digital CX: huge lead on smartphone

In the Digital CX ranking, NRMA.com.au leads both smartphone and desktop ranking. On desktop the difference with runner-up Allianz.com.au is small. Where NRMA gains 64 point, Allianz.com.au follows with a Digital Customer Experience Score of 63.  On smartphone, the website of NRMA.com.au is far ahead of the competition: 71 points against 65 of Allianz.com.au.