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In Australia the WUA Car Insurance study was conducted for the first time in August 2019. A total of 400 Australian consumers (with the exclusion of the Northern Territories) searched for a car insurance via their desktop and smartphone. takes first place in the ranking with a Digital Sales Score of 23.

>> Get free high level results in the Market Insights Update Car Insurance Australia August 2019 offers the best digital customer experience. best in Digital Sales Score

Found by 50% of orienting consumers and a Preference of 15%, has the highest marketshare. Although the website gets the highest Preference, it is that has the highest Conversion. With a Findability of just 7%, the website manages to be the #1 of 4% of these websitevisitors, resulting in a 55% Conversion. best digital CX: huge lead on smartphone

In the Digital CX ranking, leads both smartphone and desktop ranking. On desktop the difference with runner-up is small. Where NRMA gains 64 point, follows with a Digital Customer Experience Score of 63.  On smartphone, the website of is far ahead of the competition: 71 points against 65 of