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Just as in the Australian Car Insurance market, Budget Direct finishes first in the Home Insurance study. With a Digital Sales Score of 23, the provider takes the crown. NRMA.com.au and AAMI.com.au finish second and third place respectively, both with a Digital Sales Score of 19.

>> Get free high level results in the Market Insights Update Home Insurance Australia August 2019

On Customer Experience NRMA takes the lead in both the desktop and smartphone ranking.

AAMI.com.au and BudgetDirect.com.au: highest Findability

Both Budget Direct and AAMI are found by almost half of the orienting consumers. In terms of Conversion, Canstar and RAC.com.au are most convincing in the eyes of the consumer. Canstar gets a 7% Preference out of 13% Findability, a Conversion of 53%. RAC has a Conversion of 55%, based on 7% Findability and 4% Preference.

Allianz favored because of long standing reputation

In the Digital CX ranking, NRMA takes the lead with a Digital Customer Experience Score of 64 on desktop and 71 on smartphone.