Just as in the Australian Car Insurance market, Budget Direct finishes first in the Home Insurance study. With a Digital Sales Score of 23, the provider takes the crown. NRMA.com.au and AAMI.com.au finish second and third place respectively, both with a Digital Sales Score of 19. On Customer Experience NRMA takes the lead in both the desktop and smartphone ranking.>>> Download now: Get free CX-results in the Market Insights Update Home Insurance Australia August 2019
AAMI.com.au and BudgetDirect.com.au: Highest Findability
Both Budget Direct and AAMI are found by almost half of the orienting consumers. In terms of Conversion, Canstar and RAC.com.au are most convincing in the eyes of the consumer. Canstar gets a 7% Preference out of 13% Findability, a Conversion of 53%. RAC has a Conversion of 55%, based on 7% Findability and 4% Preference.
Full Digital Experience Dashboard available now
The Insights Update you’re about to download is a sneak peek of all the data we’ve gathered in this customer experience study on taking out a Home Insurance contract in Australia. The big and extensive CX-dataset, based on more than 1.000 website evaluations, is now available for you in our interactive Digital Experience Dashboard within 2 business days.
Our dashboard lets you optimize your digital customer journey in the insurance industry, increase your conversion, match your customer experience scores to those of the competition and analyze WHY consumers choose you OR the competition using the open ended answers on hundreds of questions.>>>Download now: Get free CX-results in the Market Insights Update Home Insurance Australia August 2019