In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”.

At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so we’re really happy to have Tom on our show. And no, Tom and our host Matthijs van den Broek, they’re not related. There’s a lot of “van den Broek’s” out there in the Netherlands. 🙂

In this episode, you’ll hear all about: digital in a big news organization, personalization, the use of advanced data and analytics to improve the understanding of consumer news patterns, Augmented Reality, open rates of 70% on the World War 2 project e-mail newsletters, the huge surge in traffic during the Covid-19 pandemic, “thundering herds”, the optimization and launching of new(s) apps, and much, much more.

About the Digital Excellence Podcast

In the Digital Excellence Podcast, we talk to digital frontrunners, winners of our CX studies, clients, or friends. We talk about the organization of digital business, challenges, technology, customer experience best practices, digital service, and much more.