A beautiful website with a sleek design. That’s what consumers say about ENGIE-energie.nl in the study in which consumers set out to find an energy contract (May 2018). On the theme of Look & Feel, the energy provider’s looks are highly appreciated in questions such as ‘the design of the site is attractive’ and ‘the design suits the product’. The most important information is clearly shown, and instead of a famous Dutch person, the site uses a man that could’ve been your neighbor. ENGIE’s straightforward approach inspires trust:
Calm website with attention to important details
ENGIE-energie.nl uses many shades of blue. To draw the consumer’s attention, the website employs a clever use of color. A prominent orange button on the homepage serves a clear purpose as starting point for visitors. The use of color enables ENGIE-energie.nl to guide visitors’ attention in a clear, yet non-shouting way.
The interactive meters also draw visitors’ attention. The customer appreciation panel has an interactive design: the meters slowly fill as the visitor scrolls past.
Information short and to the point
The information on the ENGIE-energie.nl page is short and to the point; the most important information is shown in bold letters, and the headers immediately make it clear what the text is about. This makes it easy to scan through the pages, making the most important information stand out.
The benefits of the ENGIE products are also shown clearly on the website: the app gives you overview of your energy consumption, and the smart thermometer ensures you’ll save money on your monthly bills.
Regular Joe draws consumers in
The photos of people on the website are of ‘regular’ people. This makes the images feel real. Like this man who, with his window and solar panels, instantly makes it clear what the page is about. All content below the header is related to energy: it’s about green energy, solar panels, and electric charging stations for cars. All information is relevant and relates to energy. The images are also in line with the subject.
ENGIE-energie.nl has also given the image a function, by making the man lean out the window and point to the button ‘A simple step to request a quote’.
A website that’s right on target
Website visitors appreciate websites that are right on target. ENGIE-energie.nl presents its information in a clear, transparent way, shows regular Dutch people, and with its orange buttons, guides visitors’ attention.
One of many Best Practices
This best practice is one of many from our Digital Sales custom-made report. Learn from the best players in the market through best practices from the study as well as other industries in the WUA benchmark. You don’t need to reinvent the digital wheel. With the Digital Sales Scan reports, WUA paints a crystal-clear picture for you of the best practices at screenshot level. With both the Best Practice Report and the Digital Sales Scan, one of WUA’s Digital Experts will present the results of the Digital Sales Study to you and your teams. Our experts will lead your team through problem areas on your website, and help your teams set priorities and concrete next steps. Stay ahead in the race against the competition and see what we can do to help you can to be the best.
Laura is a Content Marketer at WUA. Among other things, she deals with the website and newsletter