Reading Time: 4 minutes

Essent.nl wins first place with a Digital Sales Score of 45 in a study on buying solar panels through an energy provider. In the January 2019 study, in which a total of 200 consumers oriented themselves on desktop, Nuon.nl (33) and Greenchoice.nl (23) complete the top 3.

>>> Get the full market picture: Download the Solar Panels through Energy Supplier Insight report now

The best Customer Experience is achieved by Essent.nl as well (CX-Score: 66 points); Greenchoice.nl (65) and Nuon.nl (65) follow.

  • Digital Sales Score
    Study: Solar Panels through Energy Supplier
    Measurement date: January 2019
    Country: Netherlands
  • Total
  • 1 Essent.nl 45
  • 2 Nuon.nl 33
  • 3 Greenchoice.nl 23
  • 4 energiedirect.nl 18
  • 5 Eneco.nl 13
  • 6 ENGIE-energie.nl 11
  • 7 NLE.nl 2
  • 8 Oxxio.nl 1
  • View full list
  • Highest total score
  • Highest score on device

Insights Update Solar Panels

Get free high level results in the Insights Update Solar Panels through Energy Supplier February 2019
Download Now

Energy contract winner Eneco.nl 32 Digital Sales points lower than Essent.nl

In the Energy study, Eneco.com ranked first and was best in guiding customers effectively and efficiently to an energy contract. In this study, however, Eneco.com has to settle for a fifth place with a Digital Sales Score of 13, 32 points behind winner Essent.nl. Participants are left in the dark about solar panel prices, something they need to be able to consider all the options: “You can’t find any information on the website relating to costs, how long it takes, etc. You’ll only find some general product information, but you need to fill in a registration form first and then wait for Eneco’s response.”

Big difference in overall Preference and Findability

Looking solely at Preference, Essent.nl leads with a 34% Preference, 11% percentage points ahead of Nuon.nl (23%) and Greenchoice.nl (15%). In terms of Findability, Essent.nl is found by 87% of the study participants, Nuon.nl follows and is found by 75% of orienting customers, whereas Eneco.nl and Greenchoice.nl stay below 50% with 47 and 45% Findability respectively.

Strongest brand perception by Greenchoice.nl and Essent.nl

Essent.nl and Greenchoice.nl have the strongest brand perception. In both First Impression and Further Look, Greenchoice.nl and Essent.nl have the same point total. Greenchoice.nl ranks first in First Impression and Essent.nl wins in Further Look. Greenchoice.nl customers are happy about the “green focus” of the supplier and say they project a “clear green message”. Essent.nl relies more on its “well-known brand” and “good reputation”.

New: The Digital CX-Score

The Digital CX-Score is a representation of the total experience on a website, and is based on questions on the themes of Look & Feel, Offer, and Brand. Think of, for example, the clear and quick presentation of the offer on a website, and the trust people have in the company behind the website. The score consists of a weighted average of these parts, in which parts that have more impact on the final preference contribute a relatively higher weight to the average. For instance, our analyses show that the elements of Offer and Brand are more important in customers’ final preference than Look & Feel.

  • Digital CX-Score | Desktop
    Study Solar Panels through Energy Supplier
    Measurement date: January 2019
    Country: Netherlands
  • Score
  • 1 Essent.nl 66
  • 2 Greenchoice.nl 65
  • 3 Nuon.nl 65
  • 4 energiedirect.nl 63
  • 5 Eneco.nl 54

Insights Update Solar Panels

Get free high level results in the Insights Update Solar Panels through Energy Supplier February 2019
Download Now

Customer Experience best at Essent.nl as well

The Customer Experience list shows the same providers as the Digital Sales Ranking: Essent.nl in the lead with 66 points, Greenchoice.nl as runner-up (65 points) and Nuon.nl ranking third (also 65). The website’s “design” and “good offer” are among the reasons people prefer Essent.nl. Nuon.nl is “well-known” and “gives good advice”, Greenchoice.nl has a wide variety in “green options”, which results in its position in this study’s top 3.

Customers not partial to their own energy supplier when purchasing solar panels

In additional questions, customers are asked about their preferences on buying solar panels. In the study, participants are open to buying solar panels: 44% are planning on ‘going green’ between now and three years. Another 15% say they’ll probably have solar panels before the end of 2019.
Purchasing solar panels through their current energy supplier is not a priority for a lot of consumers. A total of 76% of orienting consumers are open to procuring solar panels elsewhere, leaving the market open to other competitors jumping at the chance.

A few Insights from this study

  • Essent.nl wins first place with a Digital Sales Score of 45 in the study on buying solar panels through an energy provider.

  • The best Customer Experience is achieved by Essent.nl as well (CX-Score: 66 points), Greenchoice.nl (65) and Nuon.nl (65) follow.

  • Eneco.com has to settle for fifth place with a Digital Sales Score of 13, 32 points behind winner Essent.nl.

  • Looking solely at Preference, Essent.nl leads with a 34% Preference, 11% percentage points ahead of Nuon.nl (23%) and Greenchoice.nl (15%).

  • The Customer Experience list shows the same providers as the Digital Sales Ranking: Essent.nl in the lead with 66 points, Greenchoice.nl as runner-up (65 points) and Nuon.nl ranking third (also 65).

Goal and relevance of this research

The goal of this research is to exactly map the digital experience of potential customers who are orienting themselves on solar panels through an energy supplier. It is important to capture the consumers’ choices and their reasons for choosing a specific company. For the past ten years, WUA has worked on a proven model that shows as accurately as possible what customers want, what the best practices are, and the obstacles per provider. A custom-made report is available within two weeks, including a get-to-work workshop on location and an accompanying presentation.