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FnacSpectacles is preferred when searching for a fun outing in France. 300 French respondents on desktop oriented themselves on where to go for a fun night out in France. FnacSpectacles.com’s extensive website is their favorite. The website receives a total score of 26 (Digital Sales Score). Allocine.fr and Ticketmaster.fr are next in the ranking with 19 points and 16 points respectively.

>> Get free high level results in the Market Insights Update Night Out January 2019

Even though FnacSpectacles.com’s extensive offer wins the competition, it is CinemasPatheGaumont.com that provides the consumer with the best online experience. With a Customer Experience Score of 75, CinemasPatheGaumont.com outranks both FnacSpectacles.com and Cultura.com (both 68 points).

  • Digital Sales Score
    Study:Night Out
    Measurement date: January 2019
    Country: France
  • Total
  • 1 FnacSpectacles.com 26
  • 2 AlloCine.fr 19
  • 3 Ticketmaster.fr 16
  • 4 BilletReduc.com 14
  • 5 LeclercBilleterie.com 13
  • 6 Carrefour.fr 13
  • 7 CinemasPatheGaumont.com 10
  • 8 Cultura.com 10
  • 9 CineCheque.fr 9
  • 10 FranceBillet.com 9
  • 11 CINETICK.fr 8
  • 12 TickeTac.com 6
  • 13 Fnac.com 6
  • 14 Billetweb.fr 2
  • 15 Auchan.fr 1
  • View full list
  • Highest total score
  • Highest score on device

Night Out France Market Insights Update

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FnacSpectacles.com owes first place to high Findability

In this study, 44% of consumers find Fnac Spectacles’ website. 16% of visitors chose this website as their Preference. With a Findability of 11%, Ticketmaster.fr follows in FnacSpectacles.com’s footsteps. They are found by 33% of visitors, but because of a lower Preference (9%) they drop to third place in the Digital Sales Ranking. Billetweb.fr is found by the lowest number of respondents; 7% of consumers found the website, but none of them indicated to have a Preference for this website.

Digital CX-Score

The Digital CX-Score is a representation of the total experience on a website, and is based on questions on the themes Look & Feel, Offer, and Brand. Think of, for example, the clear and quick presentation of the offer on a website, and the trust people have in the company behind the website. The score consists of a weighted average of these parts, in which parts that have more impact on the final preference contribute a relatively higher weight to the average. For instance, our analyses show that the elements of Offer and Brand are more important in customers’ final preference than Look & Feel.

  • Digital CX-Score | Desktop
    Study Night Out
    Measurement date: January 2019
    Country: France
  • Score
  • 1 CinemasPatheGaumont.com 75
  • 2 FnacSpectacles.com 68
  • 3 Cultura.com 68
  • 4 LeclercBilleterie.com 67
  • 5 AlloCine.fr 66
  • 6 Carrefour.fr 65
  • 7 Ticketmaster.fr 63
  • 8 BilletReduc.com 58
  • 9 TicketTac.com 58
  • 10 FranceBillet.com 57
  • 11 CineCheque.fr 57
  • 12 Billetweb.fr 54

CinemasPatheGaumont.com declared favorite because of easy and clear navigation

CinemasPatheGaumont.com comes in first place in all themes in the Digital Customer Experience Score (Look & Feel, Offer, and Brand). FnacSpectacles.com and Cultura.com both score 68 points which brings them to a second and third place in this ranking.

About Pathe Gaumont consumer say “the website is easy to navigate: we quickly found the movie we would like to watch and could pick if we wanted to see it in 3D or 4D” and “everything is accessible in one click, my favorite cinemas were proposed”.

Click here if you would like to find out more about why CinemasPatheGaumont stands out in this Customer Experience Ranking.

Goal and relevance of this research

The goal of this study was to exactly map the digital experience of potential customers who are orienting themselves on opening a fun night out online. It’s important to capture consumers’ choices and their reasons for choosing a specific brand/website. WUA has worked on a validated model for the past 10 years. Our model shows as precisely as possible what customers want, what the best practices are, as well as which possible issues each provider faces. A custom-made report is available within two weeks, including an action workshop on location and an accompanying presentation.