A total of 400 consumers oriented themselves online on a home insurance policy in September, on both desktop and smartphone in the Netherlands. Once again, Independer.nl finishes first with an overall Digital Sales Score of 31, 8 points higher than in April this year. CentraalBeheer.nl, third in our April-study, comes out on second place with a score of 24 (+2), ING.nl is third with 15 points (+2).
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Centraal Beheer manages to finish first on Digital Experience. In the Digital Customer Experience Ranking the insurer gains 67 points on desktop. FBTO.nl takes first place on smartphone with a point total of 62.
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Great gap between top-2 and other providers
Whereas Independer and Centraal Beheer have a 20 and 15 % Preference respectively, the rest of the market follows with a 7% or lower Preference than the big-2. The home insurance study includes a number of banks as well. Of these, the ING website performs best, with 5% Preference.
Independer.nl is found by highest number of consumers in full market
In the Home Insurance market, no fewer than 20 different providers fight for consumers’ attention. This is 2 websites more than found in last years’ study. Independer (43%), Centraal Beheer (48%), AllSecur (40%) and Univé (23%) are found most often.
In the end, Independer.nl manages to win first place because the highest number of consumers actually give their Preference to this provider. It manages to convert about half of its visitors (48%) versus the study average of 25%.