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ING.at, durchblicker.at, and Sparkasse.at lead the Digital Sales Ranking in the Loan study in Austria. With a Digital Sales Score of 31 points, ING.at ranks first. Durchblicker.at finishes second with a Digital Sales Score of 26 points and Sparkasse.at comes in third place with a Digital Sales Score of 20 points. A total of 576 respondents went online (via smartphone or desktop) to search for a personal loan.

>> Get free high level results in the Market Insights Update Loan Austria August 2019

Small difference in Conversion between ING.at and Durchblicker.at

ING.at tops the ranking because of their highest average Findability of 41%, combined with a Conversion of 47%. Looking at Conversion only, Durchblicker.at is more persuasive (49%).

Looking at the individual percentages on desktop and smartphone, ING.at is followed closely by Durchblicker.at on desktop. With a Findability of 30% (compared to ING.at’s 40%), the website manages to convince 16% of visitors to choose them first. This leads to a Conversion of 52% on desktop, where ING.at manages to gain a 49% Preference.

On smartphone, Durchblicker.at falls short on Findability. The provider has a Findability of 27%, 14 percent points lower than ING.at (41%). In terms of Conversion, Durchblicker.at scores slightly higher than ING.at. The bank has a Conversion of 46% compared to 45% for ING.at.

ING.at wins CX on desktop, Durchblicker.at wins on smartphone

Consumers complement the “modern, easy to use, clear overview” of ING.at’s website. Durchblicker.at is described as a “clear” website with a “simple design”.