After 10 years of benchmark research in the consumer market, WUA conducted a Web Performance Scan in the business telecom market for the first time this summer. WUA let 100 business respondents (businesses of up to 10 FTE) freely orient themselves online on a business Internet and/or phone plan. Which providers are found and visited, what do people experience on these websites, and who do they prefer in the end? And most importantly: why?
KPN.com is best at persuading the small business customer to take out an Internet and/or phone plan with them, and comes out on top with a Web Performance Score (WPS) of 77. KPN’s website is also visited most often. Additionally, KPN.com also manages to achieve the highest conversion rate, with almost 4 in 10 visitors choosing KPN.com.
With an overall score of 66, Ziggo.nl grabs second place. Telfort.nl comes third, only 1 point behind Ziggo.nl. Aside from KPN.com, Ziggo.nl, and Telfort.nl, other parties discussed in the study include Vodafone.nl, T-Mobile.nl, and Tele2.nl.