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On October 1st, Matthijs van den Broek (33) joined WUA! as Head of Thought Leadership. Matthijs will be dealing with the online brand strategy of WUA!, optimizing social media and content strategy, b2b content marketing, and internationalization of the company from Herengracht 252 in Amsterdam.

Van den Broek switched from Saatchi & Saatchi – Leo Burnett, where he enjoyed working on the Samsung account. “Over the past seven years I have been actively following the steps of WUA!. Collaboration was always in the air. WUA! now operates in 10 countries, and in the coming years it aims to become a global player. I would like to contribute to that with the digital marketing experience I have gained over the past seven years. It is a beautiful challenge I want to take on with both hands!”

WUA! is expanding rapidly

Klaas Kroezen, founder of WUA !, is happy with the arrival of Van den Broek. “Matthijs is a fantastic asset for WUA!. He belongs to the top of the Dutch online market, WUA! is expanding rapidly, and we really need digital omnivores like Matthijs to accelerate our international growth.”

The WUA! team has grown considerably in recent years. Daan Tames has been on board for over a year, being ultimately responsible for marketing and also, several research and (online) marketing talents were recruited. Daan Tames: “It is our dream ambition to conquer the world with our unique benchmark survey. We can only achieve this with a team that enjoys the challenge every day. With Matthijs we are getting another step closer to realizing our dream ambition, and we will continue to fill the team with passion, knowledge and humour.”

About WUA!

WUA! helps companies to become and remain the best in the digital arena. WUA! is the world leader in benchmarking and digital experiences, and we map sales and service customer journeys for our customers with a validated research model. The benchmark consists of 50,000+ websites and apps, and we provide our customers with rankings and prioritized attention points and points of action to optimize the digital customer experience.


We are happy to tell you more about WUA!, our approach, and how our products can improve your online conversion. Please contact Daan Tames or Klaas Kroezen for an introductory talk.