In the Czech Republic the WUA Saving Account study was conducted for the first time in July 2019. A total of 300 Czech consumers searched for a saving account via their desktop. Moneta.cz takes first place in the ranking with a Digital Sales Score of 34. Rounding out the top are AirBank.cz (21 points) and Mesec.cz (17 points).>> Get free high level results in the Market Insights Update Saving Account Czech Republic July 2019
Moneta.cz lonely at top: High Preference and Findability
Found by 50% of orienting consumers and a Preference of 23%, Moneta.cz has a comfortable lead on runner-up AirBank.cz. The latter is found by 38% of the respondents and has a Preference of 12%.
AirBank.cz scores highest digital CX: Friendly & Fresh
In the Digital CX ranking, AirBank.cz takes the lead with a Digital Customer Experience Score of 68. AirBank’s website colors are “fresh”, the company operates credibly, belongs to a strong subsidiary, and also operates friendly. The product offer is brief and clear. On second place in this ranking, we find Moneta.cz (CX Score 66) and RB.cz finishes third with 65 points.