The Digital Sales winner in the current account study of August 2019 is Rabobank.nl. With a score of 36 points, the bank leads the ranking. The study was conducted on both desktop and smartphone among 400 consumers, who each searched for a current account in the Netherlands.>> Get free high level results in the Market Insights Update Current Account August 2019
According to respondents, ASNBank.nl offers the best customer experience. In the Customer Experience Ranking, the bank leads on both smartphone and desktop, with a score of 73 on smartphone, and 70 on desktop.
Rabobank.nl winner in WUA’s latest study for a current account in The Netherlands (August, 2019)
Rabobank finishes first, ING.nl comes in second with a Digital Sales Score of 30, and ASNBank.nl takes third place with 21 points.
Independent benchmark study, executed among n=400 participants 50% conducted study on desktop and 50% on their own smartphone
ASNBank.nl scores highest in terms of customer experience
ASNBank.nl achieves the highest score on all Customer Experience themes. On Look & Feel, Offer, and Brand, consumers appreciate the “9.2 score from the Consumentenbond”, the “clear information”, “without unnecessary images”.
Customer experience is measured by measuring 32 items related to Look & feel, Product Offer, Brand or the Application process. Each consumer evaluates 4 websites