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uSwitch.com takes the lead when UK consumers are looking for a Sim Only plan. In WUA’s latest digital customer experience benchmark study, 300 consumers orientated themselves on a new Sim Only plan using their current smartphone. uSwitch.com received a Digital Sales Score of 27 points, whilst MoneySuperMarket.com ranked 2nd (22 points), and CarphoneWarehouse.com finished in 3rd place (20 points).

When it comes to customer experience, uSwitch.com and MoneySuperMarket.com tied with a Customer Experience Score of 69.

>> Get free high level results in the Market Insights Update Sim Only UK May 2019

The UK Sim Only market is saturated

In the UK, the Sim Only market has become rather saturated, and like in different industries all over the world, comparison websites are springing up. In this study, the top 3 was dominated by comparison websites: uSwitch.com is in the lead, MoneySuperMarket.com and CarphoneWarehouse.com are the runners-up. Traditional telecom providers such as O2.co.uk (4th) and Vodafone.co.uk (5th) narrowly miss out on a place in the top 3.

Full Digital Experience Dashboard Sim Only UK available now

The Insights Update is available for you to download for free. You’ll find a sneak peek of all the data we’ve gathered in this customer experience study on taking out a Sim Only contract in the UK. The big and extensive CX-dataset, based on more than 1.000 website evaluations, is now available for you in our interactive Digital Experience Dashboard within 2 business days.

>> Download now: Free results in the Market Insights Update Sim Only UK May 2019

Our dashboard lets you optimize your digital customer journey in the Telecom industry, increase your conversion, match your customer experience scores to those of the competition and analyze WHY consumers choose you OR the competition using the open ended answers on hundreds of questions.

uSwitch.com and MoneySuperMarket.com offer the best customer experience

In the Digital Customer Experience ranking, uSwitch.com and MoneySuperMarket.com both lead with a total of 69 points. O2.co.uk takes third place with 65 points.According to consumers, uSwitch’s website offers a “lot of options”, “helpful filters and easy navigation”, and “each plan is clearly laid out”. Especially in the Further Look phase, where consumers orientate themselves further on a Sim Only plan, uSwitch.com performs best on Look & Feel and Offer.

MoneySuperMarket.com performs well when it comes to CX, especially on Look & Feel and Brand in the First Impression phase

When it comes to Look & Feel and Brand in the First Impression phase (where consumers take a quick look at a website), MoneySuperMarket.com manages to outperform uSwitch.com. Of the respondents who named MoneySuperMarket.com as their preferred website and uSwitch.com as their second favourite, feel that MoneySuperMarket.com presents its product offer in a clear and more attractive way.