Vodafone ranks first in the German Phone + Plan August 2019 study. With a Digital Sales Score of 20 the provider comes out on top with the same Digital Sales Score as Telekom. Because of Vodafone’s high Findability the telecom provider takes the crown at the expense of Telekom.de. 1und1.de rounds out the top and is third with 13 points. A total of 600 German consumers searched for a phone + plan via their own desktop and smartphone.>> Get free high level results in the Market Insights Update Phone + Plan Germany August 2019
Both Telekom.de and 1und1.de are praised for their Customer Experience. Telekom.de has the highest Customer Experience Score on desktop (64 points), 1und1.de comes out on top on smartphone with a CX score of 62.