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In November 2018, Martijn joined WUA, and he’s been working as a Digital CX Researcher ever since. He started off great, his first presentation got a score of 9 out of 10, and since then he has kept up the good work. In this interview: more about what he likes best about WUA, what he did before he started working here, and who the inspiration was for his motto.

Martijn, It is awesome that you joined the WUA team in November. How did you end up at WUA and what will your role be within the company?

Because of my interest in human behavior, I studied psychology. Aside from that, I also have a passion for research and digital, so I decided to look for a job that combined those preferences. Thankfully, I was able to find exactly that at WUA! I will work as a Digital Researcher and will be responsible for making sense of our data that involves human behavior online. And I’ll advise businesses on how to improve their online customer journeys, with the data provided to us by a study.

When you first started working here, what was your first impression of the company?

Something that was noticeable from the beginning was the extent to which everyone is involved with the company’s goals and sincerely prepared to assist one another when necessary. Even though it was very busy when I first started, everyone was keen to help and show me around. The healthy lunch is also a big plus!

What is your previous work experience?

I joined the Royal Netherlands Marine Corps after I finished high school. After 5 years, where I got to travel a lot, expanding my horizon and test my physical and mental limits, I decided to go back to school. My inherent interest in human cognition and behavior, combined with my experiences with the Marines, eventually led me to decide to go to university and study psychology. After some experience in this field, I decided to apply for a job at WUA.

WUA’s motto is living dreams. What dreams do you have?

When I was a child, I had two dreams. The first was joining the army. So I already crossed that dream off my list, after joining the Royal Netherlands Marines. My other dream is that I’ve always wanted to go to space. As an astronaut would be great, but I’m saving money so I can go up there when commercial aerospace is a thing.

What do  you  believe  in? What is your life motto?

My professor Dr. Erik Scherder told me: always keep challenging yourself both physically and theoretically if you want both your brain and body to grow old in a healthy way. In my opinion, the way to practice that is to stay curious throughout your life. If you stay curious about how the world around you works, and along with that also love to learn new skills and traits, you’ll do just that.

In what area are you unbeatable?

Perseverance, I think this is something that will get you anywhere. Over time I got stronger in this. One of the things that helped me with that was my work for The Royal Netherlands Marines.

Are  you  a digital native?

Even though I wasn’t born into a digital world, my generation and I still know that time. The time without computers. I still remember my first one; an i486. What I’ve always loved about that is that it was a pre-GUI operating system (e.g. Windows), so I learned how to work a computer by giving it ‘commands’ at a young age. I think a lot of people from ‘my generation’ are in an interesting position, the one where you are not a total digital native, but you grew up with it and learned to work with computers. That is to say, I was not raised in a world flooded by digital devices and means to get in touch with each other but still got to learn about and work with them quite early in life.

If  we wake  you  up in  the  middle  of  the  night,  what  should  we  bring?

I’ve been a night owl for as long as I can remember, so I will probably still be awake when you come by my house. The night has something about it that gets me into a flow, whether that’s a creative or working flow. However, even though I’m not a big fan of going to bed early, I do like to sleep when I finally decide to use my bed. So, I guess the thing you should bring when you interrupt my sleep is: a very, very good reason.