In this article, we told you more about that WUA improved their questionnaire and improved the Digital Sales Model. From now on, the overarching score (Web Performance Score, or in the UK and US the Digital Sales Score) will be divided into two scores, the Digital CX Score and the Digital Sales Score, because it no longer tells us enough to offer a complete picture of what is happening within a market. We are aware that, after reading this article, you might have questions.
We wrote down a couple of those questions and provide you with an answer. Get in touch with us if you want to know more, we would love to give you a clear overview of this project and everything around it.