During a usability day, 6 to 8 consumers come in to look at your website. While our senior researcher studies the user experience with the respondents, you can view and listen to the process live in our fully-equipped monitoring room. Our monitoring room comes with all the convenience to help you get started during the study. A usability day ends with an action workshop in which your team, along with a senior usability expert, will translate the results to concrete solutions and actions. You’ll have results that very same day! Ideal for teams that work with the Agile Scrum or Lean methods.
A good preparation is half the battle
A usability study requires preparations from both the customer and the WUA researchers. First of all, it’s important to establish what the research question is. This is done in a kick-off session in which the wishes and needs of the customer are discussed. It’s also important to map the intended target audience. Aligning the research questions and the target audience is what forms the basis for the setup of the Usability study. From there, researchers can translate this information to an exact approach and suitable methodology. The first steps are then to organize the selection briefing for the recruitment of respondents, and setting up the conversation guideline. Recruitment of respondents is done by an external agency that’s specialized in recruiting respondents for, among other things, qualitative usability research. The conversation guideline is the starting point for the data collection in the shape of qualitative interviews. Setting up both the selection briefing and the conversation guideline is always done with recurring feedback moments with the customer.
When you get started with usability research at WUA, you’ll find out what truly happens on your website or app. The study provides insight into the sticking points of your websites on desktop, mobile, or in apps. The usability day at WUA starts with a kick off in which the WUA researchers present a short introduction about the day’s program. During the day, the customer will have the opportunity to view in real time while customers experience and assess their website or app.
Learning from 6 to 8 carefully selected respondents
At WUA, we welcome 6 to 8 carefully selected respondents per usability day. While these respondents are being interviewed in our usability lab by one of our usability experts, the customer listens in and views the process in a monitor room that offers enough room for a team of up to 15 people. During the interviews, those in the monitor room are encouraged to write down interesting results on post-its.
During the break, there’s time to get some air, take a walk around the canals, or challenging your coworkers to a game of ping pong. WUA will ensure everything is taken care of to make this day fun, pleasant, and educational!
At the end of the day, the results written down on the post-its are used to formulate important take-outs. During an action workshop, we’ll link concrete points of action to the important take-outs, so you can get started with the study results right away.
During a usability day, a usability expert will be present in the monitoring room. He or she will view and listen along with your team, offer advice, and share knowledge from other best practices for similar problems in different markets. He or she will also make sure the team stays focused. At the end of the usability day, it’s possible to request the video footage of all the sessions. This will help you see where a respondent’s visual attention is drawn to, which emotions are expressed, and which stimuli attract respondents. It’s also possible to request a report in which you’ll find the most important points of the post-its for each studied theme, and the recommendations from the action workshop. Finally, there’s the option of requesting an elaborate report, which includes the post-it results, analyses from the dashboard (Eye tracker, Facial Coding, EEG headset output) and the recommendations from the action workshop.
What problems can customers run into when they’re visiting a website? Read more in our article ‘What digital challenges can usability research solve?’.