Banking Services 2018-03-26T12:05:45+00:00

BANKING INDUSTRY

Free scores, conversion figures & market insights from the banking market.

Is your company active in banking services? WUA regularly studies the experiences of consumers and entrepreneurs when applying online for savings accounts, mortgage calls, pensions, credit cards, investment accounts, and loans.

Request a detailed customized report now, and discover how consumers experience your website compared to those of the competition. Check this page for planned upcoming studies and available reports.

Recent and planned studies in the Banking industry

WUA periodically studies consumers’ preferences when selecting a savings account, credit card, mortgage, loan, or other banking service. The chart below shows the planned studies. Is your study not in the list? Please contact us to discuss options.

Credit Card

Date of most recent study: October 2017

Date of upcoming study: April 2018

Credit Card Insights

Personal Loan

Date of most recent study: November 2017

Date of upcoming study: June 2018

Personal Loan Insights

Home Mortgage

Date of most recent study: March 2018

Date of upcoming study: September 2018

Home Mortage Insights

What could a WUA study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA Digital Sales Scan.

WUA doesn’t just study your website, we also look at the sites of your competitors and the best sites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 300 respondents per device selected by renowned panel providers.

  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.

These companies in Banking benefit from the WUA Digital Sales Scan:

Recent Insights from the Banking Industry

CapitalOne.com finishes on top once again in follow-up study of the online credit card market

SAN FRANCISCO - CapitalOne.com cruised to victory the last time WUA measured the online market for credit cards. The banking giant [...]

Coming up: Follow up study for the online credit card market

When WUA conducted a Digital Sales study into the US credit card market last September, CapitalOne.com came out on [...]

What home insurance companies can learn from StateFarm.com

When you sign up for a home insurance policy, you’re not just choosing the company that will cover your [...]