Free scores, conversion figures & market insights from the insurance market.

Is your company active in insurance services? WUA! regularly studies the experiences of consumers and entrepreneurs when applying online for car insurance, home insurance, and other insurances.

Request a detailed customized report now, and discover how consumers experience your website compared to those of the competition. Check this page for planned upcoming studies and available reports.

Recent and planned studies in the Insurance industry

WUA! periodically studies consumers’ preferences when selecting car insurance, home insurance, or other insurance services. Below are our the recent and planned studies. Is your study not in the list? Any product or service sold online can be benchmarked. Please contact us to discuss options.

Car Insurance

Date of most recent study: April 2018

Date of upcoming study: October 2018

Car Insurance Insights

Home Insurance

Date of most recent study: November 2017

Date of upcoming study: June 2018

Home Insurance Insights

Life Insurance

Date of upcoming study: To Be Determined

What could a WUA! study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA! Digital Sales Scan.

WUA! doesn’t just study your website, we also look at the sites of your competitors and the best sites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 300 respondents per device selected by renowned panel providers.

  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.

Recent Insights from the Insurance Industry