Planned studies in the Retail industry


Does your company have a web shop? WUA regularly studies the experiences of consumers when ordering books, photo albums, city bikes, e-bikes, flowers online. Check this page for current and planned studies in Retail.

Request a detailed customized report now, and discover how consumers experience your website compared to those of the competition. Check this page for planned upcoming studies and available reports.

Smart Speaker

Date of most recent study: June 2018

Date of upcoming study: June 2019


Online Groceries

Date of most recent study: June 2018 (to be published)

Date of upcoming study: June 2019

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WUA is capable of benchmarking any product or service online. Please contact us to discuss options.

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What could a WUA study mean for you?

Are you wondering how you can improve the conversion of your website compared to your competitors? So more customers will choose you? Then take a look at the WUA Digital Sales Scan.

WUA doesn’t just study your website, we also look at the sites of your competitors and the best sites in the sector. This way, you will get a direct and honest idea of where you stand in your market, and which improvements will give the best return.

In our studies we utilize the renewed Digital Sales Scan. This scan is characterized by:

  • A minimum of 300 respondents selected by renowned panel providers.

  • In-depth funnel analysis: what do customers say about your website, the websites of your competitors, and the best websites in other industries?
  • A high predictive value where to increase conversion, thanks to the validated research design.
  • Detailed, clear, and practical research report, for better internal understanding and support.
  • Practical, concrete actions to increase the conversion of your website based on your customers’ perspective. This approach is the only way to know with certainty what you need to do to increase your conversions.