What is the Digital Sales Scan?
It’s simple. With the WUA Digital Sales Scan, our researchers can discover how consumers are experiencing your website. WUA uncovers this valuable information by assigning at least 300 consumers on smartphone and 300 on desktop computers to go online, search for your product or service, and complete a realistic task.
This way, we can find answers to questions like:
What do customers think about the look & feel of your website? How do customers perceive your brand?
How does your website perform compared to those of the competition?
What are you doing well? What could be improved? Why?
What’s your conversion rate? How long do consumers stay on your website?
WUA measures these responses and more to structurally compare websites across the internet. Based on these proactive and published studies, WUA offers concrete advice on how you can improve your customer experience. Not in order to match the competition, but to exceed them!
THE TRACKER REPORT
The Tracker Report presents the data from any Digital Sales Study measurement against prior measurements of the same study. It includes the quantitative and qualitative feedback every step through the customer journey. With this information, your team can draw conclusions to improve the company website, and know how the site performed against the competition.
Know where you stand relative to the competition
Direction. The Digital Sales Scan gives you a crystal-clear image of where you stand relative to other players in the market. You’ll know exactly which elements trigger and prevents consumers to choose in a customer journey. Clear scores and figures enable you to see how well your website performs on various elements of the customer journey. Many organizations use this benchmark as a KPI to measure digital success.
Structural progress at a steady pace
The Digital Sales Scan gives insight into your digital progress over time. We make the customer experience on your digital channels measurable and insightful at a pace we determine together. This is can be by quarter, half-year, or annually. We also map the competition at regular intervals. This way, you have insight into your digital performance and can keep an eye on the competition.
THE BEST PRACTICES REPORT
Everything from the Tracker Report plus WUA’s expert analysis of the market to pinpoint strengths and weaknesses, triggers and barriers. Our experts will explain the best practices within and outside the product market, industry, and country. Learn from the best practices in your market and beyond to implement on your own site.
Learn from the best!
Best practices. Learn from the best players in the market through best practices from the study as well as other industries in the WUA benchmark. You don’t need to reinvent the digital wheel. With the Digital Sales Scan reports, WUA paints a crystal-clear picture for you of the best practices at screenshot level.
Also read: Benchmarking in Practice
From Research to Action!
Implement to Succeed. With both the Best Practice Report and the Digital Sales Scan, one of WUA’s Digital Experts will present the results of the Digital Sales Study to you and your teams. Our experts will lead your team through problem areas on your website, and help your teams set priorities and concrete next steps.
THE DIGITAL SALES SCAN
The Digital Sales Scan is WUA’s flagship product for capturing the customer journey to improve your site’s conversion. It’s everything from the Best Practice report and full Deep Dive into your company’s website based on the latest measurement of your study. In addition to best practices and tracker measurements over time, custom-tailored actionable recommendations are made for your website. The findings are presented to your team in an action workshop to create immediate increases in conversion.
Increase your conversion. Which knobs do you need to twist in order to deliver the best customer experience, and increase your conversion as a result? How do you ensure that your customers don’t drop out, and continue on your website when they orientate themselves on your product or service? What do you need to improve on, in order to stay ahead of the competition and conquer and retain the #1 market position? The WUA Digital Sales Scan paints a crystal-clear picture for you.
The right improvements for maximum results
Priorities. The Digital Sales Scan helps you set priorities by mapping the main obstacles that affect your conversion. From your potential customer’s point of view. The question is: where can you make the greatest impact? Through improving the brand? The look & feel? Or perhaps the product offer? With our validated Digital Sales Model, we are able to indicate with high certainty what you’ll need to do in order to make the greatest impact. Preferably, the multidisciplinary teams will start working on the recommendations immediately. WUA can work with your team to implement the results of the study with inspiring Action Workshops.
WHAT OUR CUSTOMERS SAY ABOUT THE DIGITAL SALES SCAN
average customer satisfaction rating
“WUA sessions help you to refocus, you are able to take a critical look at your own site and those of the competition.”
“Relevant topics in which the customer’s concerns are made clear and offer insight.”
“WUA offers enlightening insight into performance compared to the competition, where the right relevant details are discussed.”
“Very comprehensive research, well summarized and presented in an understandable way that highlights the most important lessons.”