Digital Sales Scan 2018-01-22T12:23:32+00:00


Increase Website Conversion

Listen To Your Customers And Optimize Customer Experience

Every day, consumers are searching online for your product or service.

  • What do they experience? What providers do they encounter?
  • How does your website perform compared to those of the competition?
  • What are you doing well? What could be improved? Why?

WUA measures these responses and more to structurally compare websites across the internet. Based on these studies, WUA offers concrete advice on how you can improve your customer experience. Not in order to match the competition, but to exceed them!

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average customer satisfaction rating

“WUA offers enlightening insight into performance compared to the competition, where the right relevant details are discussed.”

Linda Palmen - Vodafone Nederland
Linda Palmen

“WUA sessions help you to refocus, you are able to take a critical look at your own site and those of the competition.”

Marieke van Stempvoort

“Relevant topics in which the customer’s concerns are made clear and offer insight.”

Paul van Arendonk - KPN
Paul van Arendonk

“Very comprehensive research, well summarized and presented in an understandable way that highlights the most important lessons.”

Eva Rekers - Samsung
Eva Rekers


This is how it works: WUA asks at least 300 consumers to go and look for your product or service, based on a realistic case. Consumers who are taking part in our study are free to orientate themselves. They decide which websites they do or do not visit. Based on analysis of a comprehensive questionnaire, you will gain valuable insight into the online journey they make.

Know where you stand relative to the competition

Direction. The Digital Sales Scan gives you a crystal-clear image of where you stand relative to other players in the market, as well as top players outside your market. Clear scores and figures enable you to see how well your website performs on various elements of the customer journey. Many organizations use this benchmark as a KPI to measure digital success.

The right improvements for maximum results

Priorities. The Digital Sales Scan helps you set priorities by mapping the main obstacles that affect your conversion. From your potential customer’s point of view. The question is: where can you make the greatest impact? Through improving the brand? The look & feel? Or perhaps the product offer? With our validated Digital Sales Model, we are able to indicate with high certainty what you’ll need to do in order to make the greatest impact. Preferably, the multidisciplinary teams will start working on the recommendations immediately. WUA can work with your team to implement the results of the study with inspiring Action Workshops.

Conversion optimization

Increase your conversion. Which knobs do you need to twist in order to deliver the best customer experience, and increase your conversion as a result? How do you ensure that your customers don’t drop out, and continue on your website when they orientate themselves on your product or service? What do you need to improve on, in order to stay ahead of the competition and conquer and retain the #1 market position? The WUA Digital Sales Scan paints a crystal-clear picture for you.

Learn from the best!

Best practices. Learn from the best players in the market through best practices from the study as well as other industries in the WUA benchmark. You don’t need to reinvent the digital wheel. With the Digital Sales Scan reports, WUA paints a crystal-clear picture for you of the best practices at screenshot level.

Also read: Benchmarking in Practice

Structural progress at a steady pace

The Digital Sales Scan gives insight into your digital progress over time. We make the customer experience on your digital channels measurable and insightful at a pace we determine together. This is can be by quarter, half-year, or annually. We also map the competition at regular intervals. This way, you have insight into your digital performance and can keep an eye on the competition.

Also read: The Customer Journey and the Role of Benchmarking


“The Digital Sales Scan provides the research and actionable insights to help you beat out the competition. Contact me at 415-579-3611 or to discuss how we can measure your market.”

Bo-Peter Laanen, U.S. Research Director | WUA

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