Usability Research

Gain insight into the user-friendliness of your website or app

Improve your website by listening to your customer

You probably recognize one of these situations: your Google Analytics data shows that a sufficient number of visitors enter your website, but it’s unclear why they disengage; your customer service line receives a high number of calls about information that can be found on the website; you have a new website and you’re not certain whether it suits the target audience. Whether you either want to discover all bottlenecks on your website or you want to simply test some new features, we believe you must listen to your customer in order to efficiently improve your website or to make a final decision on what is the best new feature.

usability app testing

From simple research idea to actionable insights

During a usability day, 6 to 8 participants visit your website. These respondents are specifically selected to fit your target audience. While our usability researcher studies the user experience with the participant in our Usability Lab, you and your team can watch the interview via a live stream in our Observation Room. After all 6 to 8 interviews are conducted, we will end the day with a workshop so you and your team know which steps to take in order to tackle all encountered bottlenecks of the customer journey.

Usability Research at WUA: What’s in it for you?

  • 6 to 8 individual in-depth interviews of 50 minutes

  • Multi-device research (desktop and mobile)

  • Live-Stream feed from Usability Lab to Observation Room

  • Space for teams up to 15 people: watch, learn, discuss and fix bottlenecks in real-time!

  • Guidance from two Senior Usability Experts

  • Next-Steps Workshop facilitated by our Usability Experts

  • Video recordings

  • (Optional) Customer Insights Report

  • (Optional) Short after movie of the highlights of all interviews

  • (Optional) Presentation of all usability insights at your office

Recent Articles

Read the latest insights from our usability research and our next-level usability lab

What digital challenges can usability research solve?

As product owner, marketer, UX or visual designer, web analyst, or CRO specialist, you see changes in trends in your website’s or app’s analytics data. You can see, for instance, that more people disengage during a specific moment in the funnel...

This is what a WUA usability day looks like

During a usability day, 6 to 8 consumers come in to look at your website. While our senior researcher studies the user experience with the respondents, you can view and listen to the process live in our fully-equipped monitoring room...

Biometrics in the usability lab: this is how facial cod...

By using advanced technology, we can let our clients literally see through the eyes of consumers who visit a website or use an app. We use a wide variety of technological tools, that can be roughly divided in three types: eye tracking, facial coding, and EEG neuro research...

Biometrics in the Usability lab: how WUA’s eye tracki...

By using advanced technology, both we and our clients are able to literally see through the eyes of consumers who visit a website or use an app. We use a wide variety of technological tools, that can be roughly divided in three types...

What is WUA’s usability research?

Usability research is research on how your website is being used, and how you can optimize it. In usability research, people often think of 1 type of website research: traditional, qualitative usability research in which 6 respondents are questioned...

Usability Onderzoek bij WUA in nieuw neuromarketing ...

WUA biedt sinds 2013 naast het kwantitatieve benchmarking onderzoek ook kwalitatief usability onderzoek aan. Onze UX-experts kijken wekelijks in ons speciaal ingerichte WUA Usability Lab ...

Learn More About WUA’s Usability Research Possibilities

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A selection of our clients

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We are ready to help you become and stay the best in the digital arena.