Turn visitors into loyal customers

We help you to structurally listen to your customers when optimizing online sales journeys. All based on validated customer experience research, brought to you in state-of-the-art online dashboarding in our new MyWUA Platform.

Discover the possibilities

Listen to your customers as much as you can

A few solid reasons to run your customer experience benchmark research with us:

Discover the possibilities

Global Digital Experience Benchmark

  • Get detailed and validated insights on how consumers experience your website and apps versus your market’s competition.

  • Benefit from international benchmarking: headquartered in Amsterdam, we are now active in 20+ countries, from The Phillipines to South Africa, from Australia to Austria.

  • Speed up digital growth by learning best practices, discover what works best on smartphone, receive deep analysis on product offers and order process flows.

Work with best-in-class Digital Research and Data pro’s

  • Our team of neuro-experts, Usability pro’s and data-driven researchers are best-in-class and second-to-none.

  • The WUA-team executes and delivers our benchmark research with an average customer satisfaction of 8.7 (2019)

  • Great minds deserve a great place to work: we are extremely proud our team grants WUA an average Employee Satisfaction of 8.2 (2020)!

Innovation is in our DNA

  • Our clients benefit every day from our in-house developed research models and products for both sales and service customer journeys.

  • Continuous improvement

  • Product development with our clients

Trusted by 400+ clients worldwide

Average Customer Satisfaction of 8,7

WUA has grown thanks to an extreme focus on quality and customer satisfaction. We believe that as a business you must deliver value that really makes customers happy in the long run.

We want to initiate, innovate and build a partnership with our customers, always with business results in mind. The most important thing we hear from our customers is that they immediately get started with our research results and recommendations.

Client Cases

“This research is a breeding ground for more successful a/b tests and hypotheses”

Maarten van der Gugten, Online Sales Manager T-Mobile Home
Peter van Dartel - Suzuki

“Looking at our website and business model with a fresh look helped us improve”

Peter van Dartel, Conversion and Retail Innovation Manager at Nimag B.V. (Suzuki)
Didy Bos - Greenchoice

The WUA research is used at many levels in our marketing team. We use the research results to give a new direction to the look & feel of our campaigns. The research recommendations are also used for new a / b test ideas, in our online always-on campaigns and in our website optimizations. “

Didy Bos, Senior Online Marketeer at Greenchoice

International recognition we are proud of:

Are you a Digital CX leader or are you lagging behind your competitors?

Without a benchmarked perspective on what the competition is doing, you’re optimizing your online CX blindfolded.

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